Tag: multi channel marketing

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Success: How do you measure yours?...

Question: What does “success” mean to you? What does it mean to your business? Your department? Your manager? I would like to think that somewhere in there are some measurables to help you determine “Yes, this piece of work/ time was successful” or “There’s some opportunity for improvement in...

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Why we should all have a strategy for channels that do...

Over the past decade, we have witnessed the emergence of more than our fair share of new channels. It has been the emergence of these channels and the changes which they have forced us to make across our businesses which has created enormous pressure for marketers. As channels have...

Read More Why we should all have a strategy for channels that don’t exist yet
Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

Read More Creating an authentic customer connection in a cross-channel environment
For sale: customers for conversations....

The rise in consumer channels and the shrinking of budgets has marketers being pulled in opposite directions. There are now more ways than ever to engage and communicate with consumers....

Read More For sale: customers for conversations.
Email marketers looking to go cross-channel:start by l...

It seems that all marketers are talking about these days is ‘cross-channel optimisation’—the ability to reach today’s hyper connected customers through every mode of communication possible, whether that be email, social media, mobile, print, display…the list is endless. It’s a lofty pursuit and, let’s face it, it can be...

Read More Email marketers looking to go cross-channel:start by listening
The maturing mobile market – before you hitch a ride, ...

Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that...

Read More The maturing mobile market – before you hitch a ride, know your customer
Cooking up a winning sponsorship...

I was watching a preview for the next season of MasterChef and found myself wondering which brands will be at the sponsorship table this year. As one of the most watched shows in Australia, becoming a sponsor of shows like MasterChef through product placement, advertising and merchandising is a...

Read More Cooking up a winning sponsorship
Digital marketing trends for 2013...

2012 ushered in permanent changes to the digital marketing environment. Moving into the new year, this pace is set to intensify and companies not on board will quickly lose out. Disruptive technologies, such as social media, video, search engines and mobile, are embraced by the wider population because they...

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Digital marketing: out with the old, in with the new...

2012 turned the digital marketing environment into a social frenzy on the move. Look out for an explosion of new technologies and capabilities moving into 2013. Contrary to the beliefs of the mystics, hippies, druids and pagans stationed outside the ruins of Chichen Itza in Mexico, the Maya had...

Read More Digital marketing: out with the old, in with the new
‘Age of mobile’ represents huge opportunit...

The mobile age is upon us, with big opportunities for marketers to capture audiences on devices that are increasingly durable and more widely used. For marketers that are not already aware, it is time to listen up; the age of mobile is upon us. With 20 million Australians predicted to...

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e-bricks and e-mortar...

Technology is challenging perceptions  of the traditional bricks and mortar stores and companies must be quick to adapt to change if they are to keep their heads above the water. The traditional off line retail store has never been an easy battleground but as consumer confidence continues to falter,...

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London 2012: a marketing blueprint...

Social Olympics will become a marketing blueprint for future sporting events. London 2012 Olympics will become a marketing blueprint for future sporting events, and brands should be doing a lot more than simply filling their TV slots to capture sports audiences in the future. Australians will never be short of...

Read More London 2012: a marketing blueprint