Tag: MOSAIC

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Generation Z: the Powerful Influencers....

Generation Z is the segment of the population born since about 2000.. Understanding Generation Z is crucial for any forward-thinking business – this generation is the primary customer of tomorrow. It is therefore important to have a customer lifecycle strategy in place to make sure this lucrative market remains...

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Millennials are not all the same...

A lot has been written and continues to be written about Millennials. There is good reason for it as they are facing challenges in an environment we haven’t experienced before, with swift changes in technology and the impact of a rapidly changing globalised economy, to the point where it...

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Geo-demographic targeting- turning customer centricity...

Customer  centricity Superior customer experience Differentiating through customer service The new catch call and now a major cornerstone of nearly every company’s business strategy, and it’s not just a passing fad. These initiatives are engrained in Key Performance Indicators and Measures of success for many businesses. So what does...

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Scotland set for independence?...

September 18th is a landmark day for Scotland as it votes on whether to separate from the United Kingdom. Recent Polls have indicated a growing momentum for the ‘yes’ vote, so let’s look at some data from Hitwise UK to see what relevant trends we can ident...

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Making a MOSAIC of your customer...

We all love a good email fail – as long as it’s not ours. You know the one – it gets sent around the office on a Friday afternoon, and everyone has a good laugh over the silly marketer who sent an email for engagement rings to someone just...

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The sponsorship question – whom would you sponsor?...

With the A-league well under way, commercial brands have made their team sponsorship decisions. But how should they decide which team to advertise...

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Population changes: a key to understanding customer la...

Melbourne, not Sydney, will be Australia’s biggest city in 40 years’ time. It may be surprising to some, but according to figures released by the ABS earlier this year, Melbourne had the strongest population growth for the 11th consecutive year. Growth in Perth also outstripped Australia’s most densely populated...

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Paywalls drive readers away...

Back in February, we covered the Herald Sun’s announcement that they were introducing a paywall. Just last week, Fairfax announced a raft of changes, including the erection of paywalls for The Age and the Sydney Morning Herald. With it now months since the Herald Sun’s announcement, not to mention...

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The Herald Sun and their Paywall...

Paywalls are in the news again, with the announcement last week that the Herald Sun is to introduce a paywall , restricting some areas of online content to subscribers. Having instituted one for sister title The Australian last October, covered here, we thought it might be time to take...

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Who looks for Insurance Online?...

The Hitwise MOSAIC Lifestyle tool is a powerful way of segmenting internet users based on their demographic, behavioural, or socio-economic characteristics. MOSAIC breaks down the Australian population into 11 Groups (and 47 Sub-Groups) based on these said characteristics, and then ranks them A through K with A being the...

Read More Who looks for Insurance Online?