Tag: mobile

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13 Things To Know About Tracking on Mobile...

Jermyn originally posted this article on ClickZ. The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. The continued rise in time spent on mobile devices of all types has started to leave bigger and...

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What is “phubbing” and should I care?...

We’ve all been there – you’re out with friends and a quick glance around shows several faces buried in smartphones oblivious to the present. This very 21st-century phenomenon was nicely (if depressingly) portrayed in a recent YouTube video...

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The maturing mobile market – before you hitch a ride, ...

Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that...

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What Australians search for on their mobiles...

Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale,...

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Yahoo! New look on mobile...

Yahoo! CEO Marissa Mayer announced the new Yahoo! Welcome page yesterday (to view the US site click on the US logo on the left hand side of the Yahoo! Australia Welcome page). To understand the change this time, let’s look at it from the good old days of the...

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Year of the Snake puts the squeeze on ad tech...

Recent data suggests that the aggregate success rate of online advertising is around 0.1%. With the amount of data, contextual content targeting and real-time technology now available to us, I would suggest this amounts to a massive failure in our industry. Hundreds of millions of dollars are being invested...

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Cooking up a winning sponsorship...

I was watching a preview for the next season of MasterChef and found myself wondering which brands will be at the sponsorship table this year. As one of the most watched shows in Australia, becoming a sponsor of shows like MasterChef through product placement, advertising and merchandising is a...

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Digital marketing trends for 2013...

2012 ushered in permanent changes to the digital marketing environment. Moving into the new year, this pace is set to intensify and companies not on board will quickly lose out. Disruptive technologies, such as social media, video, search engines and mobile, are embraced by the wider population because they...

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Digital marketing: out with the old, in with the new...

2012 turned the digital marketing environment into a social frenzy on the move. Look out for an explosion of new technologies and capabilities moving into 2013. Contrary to the beliefs of the mystics, hippies, druids and pagans stationed outside the ruins of Chichen Itza in Mexico, the Maya had...

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The future of mobile marketing...

Smartphone usage will only increase in the future, but will marketing spend match the mobile boom, and how will organisations react to an increasingly connected and active audience? With the majority of Australians expected to own a smartphone by 2016 and a boom in applications and functionality anticipated, the growth...

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Why Australian marketers are missing a trick when it c...

Australian businesses are facing a complex environment where marketers have to juggle multiple channels, tactics, tools and campaigns. ‘Mobile’ is an emerging platform which sounds both excitement and fear in marketers’ ears. The audience scope and capabilities of new smartphone devices appear, on the surface, to be an equation...

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Google Maps Reborn...

Google Maps iPhone app was reborn in the iOS App Store on 12/12/12. It should have been a big thing but surprisingly not that many people are aware of it. Or at least Google didn’t make a big fuss about it. Interestingly enough, when I search for “Google Maps”...

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