Tag: mobile marketing

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What ‘Battlestar Galactica’ can teach us about geotarg...

In the highly addictive, long-running television series “Battlestar Galactica,” there is a pivotal moment where warring factions from the human colonies and Cylons converge on the location of the long-lost but revered Temple of Five. As the story unfolds, it becomes clear that knowing the location of the temple...

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13 Things To Know About Tracking on Mobile...

Jermyn originally posted this article on ClickZ. The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. The continued rise in time spent on mobile devices of all types has started to leave bigger and...

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The maturing mobile market – before you hitch a ride, ...

Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that...

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What Australians search for on their mobiles...

Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale,...

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Unleashing digital potential in 2013...

Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional...

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Yahoo! New look on mobile...

Yahoo! CEO Marissa Mayer announced the new Yahoo! Welcome page yesterday (to view the US site click on the US logo on the left hand side of the Yahoo! Australia Welcome page). To understand the change this time, let’s look at it from the good old days of the...

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The future of mobile marketing...

Smartphone usage will only increase in the future, but will marketing spend match the mobile boom, and how will organisations react to an increasingly connected and active audience? With the majority of Australians expected to own a smartphone by 2016 and a boom in applications and functionality anticipated, the growth...

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Why Australian marketers are missing a trick when it c...

Australian businesses are facing a complex environment where marketers have to juggle multiple channels, tactics, tools and campaigns. ‘Mobile’ is an emerging platform which sounds both excitement and fear in marketers’ ears. The audience scope and capabilities of new smartphone devices appear, on the surface, to be an equation...

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‘Age of mobile’ represents huge opportunit...

The mobile age is upon us, with big opportunities for marketers to capture audiences on devices that are increasingly durable and more widely used. For marketers that are not already aware, it is time to listen up; the age of mobile is upon us. With 20 million Australians predicted to...

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“Do You Have Mobile?”...

Of course I do. I keep two smartphones and one dumb phone with me all the time. I also carry a tablet to work so that I can draw pictures (mostly infographics by the way) during meetings. But most of the time that was not the real question I...

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