Tag: marketing

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Generation Z: the Powerful Influencers....

Generation Z is the segment of the population born since about 2000.. Understanding Generation Z is crucial for any forward-thinking business – this generation is the primary customer of tomorrow. It is therefore important to have a customer lifecycle strategy in place to make sure this lucrative market remains...

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Millennials are not all the same...

A lot has been written and continues to be written about Millennials. There is good reason for it as they are facing challenges in an environment we haven’t experienced before, with swift changes in technology and the impact of a rapidly changing globalised economy, to the point where it...

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Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

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Cooking up a winning sponsorship...

I was watching a preview for the next season of MasterChef and found myself wondering which brands will be at the sponsorship table this year. As one of the most watched shows in Australia, becoming a sponsor of shows like MasterChef through product placement, advertising and merchandising is a...

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The future of mobile marketing...

Smartphone usage will only increase in the future, but will marketing spend match the mobile boom, and how will organisations react to an increasingly connected and active audience? With the majority of Australians expected to own a smartphone by 2016 and a boom in applications and functionality anticipated, the growth...

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Refer-a-friend programs on ACMA’s radar...

Recently the Australian Communications and Media Authority (ACMA) posted a blog which seeks to clarify their interpretation of the Spam Act 2003  with regards to Refer a Friend (RAF) marketing programs. What happened? Significantly ACMA has issued a formal warning to McDonalds for breaches of the SPAM act.  This...

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Pinterest is a shop window for Australian retailers, s...

Pinterest is no longer the fresh-faced new social network that everyone’s talking about but yet to use. It’s been nearly a year since it became the fastest social network to hit 10 million unique global users and it currently has 650,000 active monthly Australian users*. When users visit, they are...

Read More Pinterest is a shop window for Australian retailers, so why are the shutters up?
FB is my new BFF (and other big data implications)...

Statistically speaking, on a daily basis, the majority of us will Tweet, Pin or Update our Facebook (FB) Status. In fact, my relationship with Social Media and Facebook in particular, is much more uncomplicated and effortless than my relationship with my partner. For example – Facebook knows who my...

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London 2012: a marketing blueprint...

Social Olympics will become a marketing blueprint for future sporting events. London 2012 Olympics will become a marketing blueprint for future sporting events, and brands should be doing a lot more than simply filling their TV slots to capture sports audiences in the future. Australians will never be short of...

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Hitting the bullseye without the blindfold...

Companies look to get a single customer view from multiple channels In a multi-platformed, data crowded business environment, hitting the right audience at the right time with the right message can seem like trying to shoot a moving target whilst wearing a blindfold. However, those companies that have managed...

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As Big Data gets hot, data geeks become cool...

Recent estimates put the rate of consumer data capture at about 800 new records per person per day. Consider the metadata describing one simple mobile call that is, the information about the call, not the information within the call. The telco stores the caller and receiver IDs, their locations,...

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Prepare for the three kings of marketing this Christma...

This year’s Christmas agenda is likely to be as hectic as ever as companies look to meet sales targets in an increasingly challenging environment, and for marketers, it is time to prepare for the three kings of marketing in order to entice customers on a number of levels. Christmas...

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