Tag: marketers

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Break your impression addiction...

Published in AdExchanger by Marcus Tewksbury, global vice president for product strategy, Experian Marketing Services. CMOs are still addicted to impressions. It doesn’t matter if they appear in banners, emails, 30-second spots, above the line or below it. This seems counterintuitive to everything we read about big data, targeted ads...

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Grab the attention of your best customer...

Actually, getting your best customer to engage with your brand likely requires an integrated approach that taps into all of these consumer touch-points. Here we examine some areas that marketers should be thinking about as they tailor their strategies in...

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Do discount events mean a discounted brand?...

After a period of intense competition and cost cutting in the retail sector, 2013 has turned out to be the light at the end of the tunnel for a growing number of brands. Over this time, marketers have needed to renew their efforts to engage and communicate with consumers...

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For sale: customers for conversations....

The rise in consumer channels and the shrinking of budgets has marketers being pulled in opposite directions. There are now more ways than ever to engage and communicate with consumers....

Read More For sale: customers for conversations.
Case study: Movember reaps the benefits of a simplifie...

International expansion can be both daunting and exciting for business. On the one hand, expansion and growth is exhilarating but it is countered by the challenges of reaching and understanding new audiences, each with their own unique characteristics and style. Marketers need to localise content to meet local country...

Read More Case study: Movember reaps the benefits of a simplified email solution
Marketers’ big misconception about big data...

It’s what you don’t know that you don’t know that can be fatally disruptive to your plans. This describes the likely scenario for most marketers when it comes to Big Data....

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Population changes: a key to understanding customer la...

Melbourne, not Sydney, will be Australia’s biggest city in 40 years’ time. It may be surprising to some, but according to figures released by the ABS earlier this year, Melbourne had the strongest population growth for the 11th consecutive year. Growth in Perth also outstripped Australia’s most densely populated...

Read More Population changes: a key to understanding customer landscape
US retail giant embraces digital...

US retail giant Macy’s is the epitome of bricks and mortar, but even they are having to yield to a digital presence. Here’s a look at how they have embraced the digital age....

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Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

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Keeping the mobile consumer on the radar- what the fut...

The age of hyper-relevant messaging is upon us, with more mobile capabilities translating to greater marketing capabilities. Mobile is exciting because it offers capabilities that previous marketing mediums haven’t. As companies start to comprehend its potential we will see a shift from replicating web-based ads to creating mobile-specific campaigns that are...

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e-bricks and e-mortar...

Technology is challenging perceptions  of the traditional bricks and mortar stores and companies must be quick to adapt to change if they are to keep their heads above the water. The traditional off line retail store has never been an easy battleground but as consumer confidence continues to falter,...

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As Big Data gets hot, data geeks become cool...

Recent estimates put the rate of consumer data capture at about 800 new records per person per day. Consider the metadata describing one simple mobile call that is, the information about the call, not the information within the call. The telco stores the caller and receiver IDs, their locations,...

Read More As Big Data gets hot, data geeks become cool