Tag: hitwise

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10 Gifts for 5 Unique Audiences: Your holiday gift gui...

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. Top 20 hot products Weeks ending December 12, 2015 Rank Search Term Share of search clicks 1 Fitbit 0.035% 2 LEGO 0.023% 3 GoPro 0.020% 4 iPhone 6S...

Read More 10 Gifts for 5 Unique Audiences: Your holiday gift guide
Scotland set for independence?...

September 18th is a landmark day for Scotland as it votes on whether to separate from the United Kingdom. Recent Polls have indicated a growing momentum for the ‘yes’ vote, so let’s look at some data from Hitwise UK to see what relevant trends we can ident...

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Facebook’s back, or is it?...

Facebook debuted on Nasdaq on May 18, 2012 to much fanfare. since then the stock has been stuck in a rut and trading well below its IPO price of $38 since Day 1. However this changed when Facebook posted strong second quarter advertising revenues in July...

Read More Facebook’s back, or is it?
Customer loyalty – the golden apple of retail...

Loyalty is the linchpin we as a society rely on. From relationships to team sports to brand allegiances, we as people are a loyal breed – but only when it meets our expectations. In the brand world, loyalty and price are either hand-in-hand or in direct conflict in the...

Read More Customer loyalty – the golden apple of retail
Digital Coaching – from Mourinho to Mick Malthou...

I have always found one of the most fun uses of Hitwise is to look at consumer trends. Having insight into what 3 million Australians are searching for, and in what proportion, is powerful...

Read More Digital Coaching – from Mourinho to Mick Malthouse
Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

Read More Pinning our hopes on images this year
Has interest in Big Data started to peak?...

Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as...

Read More Has interest in Big Data started to peak?
What Australians search for on their mobiles...

Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale,...

Read More What Australians search for on their mobiles
Pinterest is a shop window for Australian retailers, s...

Pinterest is no longer the fresh-faced new social network that everyone’s talking about but yet to use. It’s been nearly a year since it became the fastest social network to hit 10 million unique global users and it currently has 650,000 active monthly Australian users*. When users visit, they are...

Read More Pinterest is a shop window for Australian retailers, so why are the shutters up?
Leveraging data will be the key to group buying succes...

We consumers find it very hard to pass up a good offer. It’s the reason we buy three bottles of Coke when we came to the supermarket for dishcloths, and it’s why we feel richer for buying something at a discounted price, even if we were never going to make the purchase in...

Read More Leveraging data will be the key to group buying success
The Herald Sun and their Paywall...

Paywalls are in the news again, with the announcement last week that the Herald Sun is to introduce a paywall , restricting some areas of online content to subscribers. Having instituted one for sister title The Australian last October, covered here, we thought it might be time to take...

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Predicting failure – Excess Baggage...

Reality TV continues to dominate our television screens, with food preparation, renovations and weight loss fluctuating in terms of retaining Australian viewers. Last Monday, My Kitchen Rules cooked up a storm as it topped 1.56 million viewers, while Biggest Loser flopped and Excess Baggage went belly up. If you...

Read More Predicting failure – Excess Baggage