Tag: Facebook

Loading...
Is it all about the ‘brand’ when it comes to a success...

When Facebook first opened its doors to businesses, its goal was to encourage users to engage with brands through ‘Pages’. However, I’ve been asked on numerous occasions – how do we go about this?...

Read More Is it all about the ‘brand’ when it comes to a successful Facebook campaign?
Facebook’s ‘call to action’ buttons see 2x higher ROIs...

Have you heard about Facebook’s enhanced ‘call to action’ (CTA) buttons? If not, you have now! You may have seen these appearing lately on your Facebook newsfeeds, not the ads that is, but the buttons located on the lower right-hand corner of the ad...

Read More Facebook’s ‘call to action’ buttons see 2x higher ROIs
Quick Guide to Retargeting on Facebook Website Custom ...

Jermyn originally posted this article on ClickZ. An overview of how direct response marketers can optimize Facebook’s new custom audience features to improve conversions. In January, Facebook released new ways to target people who have visited a website or a mobile app. This is different from FBX, as it...

Read More Quick Guide to Retargeting on Facebook Website Custom Audiences
How marketers can create tribe-like relationships with...

Long before social networks exploded into our lives, there was another way that human beings had connections with each other: as members of the same tribe. Anthropologists have found that as human beings evolved from primates to hunter-gatherers, tribes of up to 150 members were created. The size of...

Read More How marketers can create tribe-like relationships with customers
What is “phubbing” and should I care?...

We’ve all been there – you’re out with friends and a quick glance around shows several faces buried in smartphones oblivious to the present. This very 21st-century phenomenon was nicely (if depressingly) portrayed in a recent YouTube video...

Read More What is “phubbing” and should I care?
Facebook’s back, or is it?...

Facebook debuted on Nasdaq on May 18, 2012 to much fanfare. since then the stock has been stuck in a rut and trading well below its IPO price of $38 since Day 1. However this changed when Facebook posted strong second quarter advertising revenues in July...

Read More Facebook’s back, or is it?
Social advertising: Mobile News Feed generates 5x more...

In the world of social advertising, there has been much discussion based on the placement of ads in the News Feed. Previous learnings indicate that ads targeted on News Feed have generated more than 14 times the level of audience engagement compared to ads placed on the right-hand side......

Read More Social advertising: Mobile News Feed generates 5x more engagement
Digital manufacturing – the next revolution?...

It’s not clear who first coined the phrase, “if you aren’t paying for a product, you are the product” but it clearly applies most appropriately to Facebook. This year, the company is on track to achieve revenues north of $6 billion dollars, all on the back of the data...

Read More Digital manufacturing – the next revolution?
Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

Read More Pinning our hopes on images this year
Facebook data: be careful what you ‘Like’...

Any doubts about the value of the pile of data upon which Zuckerberg sits, were dispelled for me last month with the publishing of a short research paper by Michal Kosinksi and colleagues from the Cambridge Psychometrics Centre in the Proceedings of the National Academy of Sciences. The study...

Read More Facebook data: be careful what you ‘Like’
Yahoo! New look on mobile...

Yahoo! CEO Marissa Mayer announced the new Yahoo! Welcome page yesterday (to view the US site click on the US logo on the left hand side of the Yahoo! Australia Welcome page). To understand the change this time, let’s look at it from the good old days of the...

Read More Yahoo! New look on mobile
FB is my new BFF (and other big data implications)...

Statistically speaking, on a daily basis, the majority of us will Tweet, Pin or Update our Facebook (FB) Status. In fact, my relationship with Social Media and Facebook in particular, is much more uncomplicated and effortless than my relationship with my partner. For example – Facebook knows who my...

Read More FB is my new BFF (and other big data implications)