Tag: email

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Think you know all the keys to successful cross-channe...

What would you say is mission critical for a successful cross-channel marketing campaign? Data? Engagement? Perhaps compelling content? While all these things are important, according to Forrester Consulting, expertise in the humble email, one of the most reliable, easy-to-use channels in a marketer’s arsenal, lays a solid foundation....

Read More Think you know all the keys to successful cross-channel marketing? You might be surprised.
Get lucky under the mistletoe with these holiday email...

It’s that time of year again – we’re finally emerging from the cold, dark depths of winter and stepping into the glorious sunshine of spring. It’s a sad indictment of our brutal winter that we call a mere 20 degrees glorious, but there you have it! Spring emails are...

Read More Get lucky under the mistletoe with these holiday email strategies
Success: How do you measure yours?...

Question: What does “success” mean to you? What does it mean to your business? Your department? Your manager? I would like to think that somewhere in there are some measurables to help you determine “Yes, this piece of work/ time was successful” or “There’s some opportunity for improvement in...

Read More Success: How do you measure yours?
Making a MOSAIC of your customer...

We all love a good email fail – as long as it’s not ours. You know the one – it gets sent around the office on a Friday afternoon, and everyone has a good laugh over the silly marketer who sent an email for engagement rings to someone just...

Read More Making a MOSAIC of your customer
Wake up your email inactives with smart segmentation...

I’m sure by now you’ve heard a litany of strategies and best practice around the dangers of sending to inactive subscribers. It’s probably blended into a whirlpool of blah blah blah spam trap. Which means very little to you and even less to your manager – who wants to...

Read More Wake up your email inactives with smart segmentation
Email: you’ve got 2 seconds to BLUF your way in...

The Egyptians were well ahead of their time when they built those pyramids… or so everyone thought. Turns out they had it back to front, or should I say, upside d...

Read More Email: you’ve got 2 seconds to BLUF your way in
Top 10 testing strategies: power your cross channel ma...

Every day we are bombarded with new channels, customer challenges, and the never ending battle of stakeholder management. While 2013 was a year for trying new projects. 2014 is a year where marketing professionals are buckling down and getting back to their roots. Marketers will need to focus on...

Read More Top 10 testing strategies: power your cross channel marketing efforts
Case study: Movember reaps the benefits of a simplifie...

International expansion can be both daunting and exciting for business. On the one hand, expansion and growth is exhilarating but it is countered by the challenges of reaching and understanding new audiences, each with their own unique characteristics and style. Marketers need to localise content to meet local country...

Read More Case study: Movember reaps the benefits of a simplified email solution
Yahoo China email shutdown – Monday...

Yahoo is the latest big Western brand to rethink their China strategy. Yahoo has decided to shutdown their free email service for the domains ‘yahoo.com.cn’ and ‘yahoo.cn’. They are encouraging customers to migrate to AliCloud (aliyun.com, since ‘yun’ is ‘cloud’ in Mandarin pinyin). This leaves only Yahoo’s web portal...

Read More Yahoo China email shutdown – Monday
Email marketers looking to go cross-channel:start by l...

It seems that all marketers are talking about these days is ‘cross-channel optimisation’—the ability to reach today’s hyper connected customers through every mode of communication possible, whether that be email, social media, mobile, print, display…the list is endless. It’s a lofty pursuit and, let’s face it, it can be...

Read More Email marketers looking to go cross-channel:start by listening
New Hong Kong privacy laws bring tough penalties...

Companies in Hong Kong ignore the new personal data rules at their peril. In 2010, Hong Kong’s Privacy Commissioner found Octopus Holdings to be contravening the Data Protection Principles by selling personal data of approximately 2 million of its reward card holders to third parties for use in direct...

Read More New Hong Kong privacy laws bring tough penalties
Unleashing digital potential in 2013...

Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional...

Read More Unleashing digital potential in 2013