Tag: email marketing

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Think you know all the keys to successful cross-channe...

What would you say is mission critical for a successful cross-channel marketing campaign? Data? Engagement? Perhaps compelling content? While all these things are important, according to Forrester Consulting, expertise in the humble email, one of the most reliable, easy-to-use channels in a marketer’s arsenal, lays a solid foundation....

Read More Think you know all the keys to successful cross-channel marketing? You might be surprised.
Success: How do you measure yours?...

Question: What does “success” mean to you? What does it mean to your business? Your department? Your manager? I would like to think that somewhere in there are some measurables to help you determine “Yes, this piece of work/ time was successful” or “There’s some opportunity for improvement in...

Read More Success: How do you measure yours?
Email: you’ve got 2 seconds to BLUF your way in...

The Egyptians were well ahead of their time when they built those pyramids… or so everyone thought. Turns out they had it back to front, or should I say, upside d...

Read More Email: you’ve got 2 seconds to BLUF your way in
Case study: Movember reaps the benefits of a simplifie...

International expansion can be both daunting and exciting for business. On the one hand, expansion and growth is exhilarating but it is countered by the challenges of reaching and understanding new audiences, each with their own unique characteristics and style. Marketers need to localise content to meet local country...

Read More Case study: Movember reaps the benefits of a simplified email solution
Email marketers looking to go cross-channel:start by l...

It seems that all marketers are talking about these days is ‘cross-channel optimisation’—the ability to reach today’s hyper connected customers through every mode of communication possible, whether that be email, social media, mobile, print, display…the list is endless. It’s a lofty pursuit and, let’s face it, it can be...

Read More Email marketers looking to go cross-channel:start by listening
Unleashing digital potential in 2013...

Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional...

Read More Unleashing digital potential in 2013
Symbols in subject lines: fab or fad...

With 3 days to go until Valentine’s Day I have no doubt that you have already seen a sneaky love heart or 2 peaking out at you from your inbox.  Here’s a couple I have received:   Special event days  such as Valentine’s Day provide a great opportunity to...

Read More Symbols in subject lines: fab or fad
Email: are you covering the basics?...

At the start of a new year we often see lots of information – articles, webinars, email newsletters – about the “latest and greatest” when it comes to online marketing: “Take your program to the next level“; “Predictions for 2013 and beyond“; “How to be ahead of the pack...

Read More Email: are you covering the basics?
Refer-a-friend programs on ACMA’s radar...

Recently the Australian Communications and Media Authority (ACMA) posted a blog which seeks to clarify their interpretation of the Spam Act 2003  with regards to Refer a Friend (RAF) marketing programs. What happened? Significantly ACMA has issued a formal warning to McDonalds for breaches of the SPAM act.  This...

Read More Refer-a-friend programs on ACMA’s radar
On Facebook and Privacy...

Having now lived in Hong Kong for 9 months, I have to say I have little interest in going back to Australia (sorry mum). In my mind, it’s the type of world science fiction writers dreamt of, a spaceship of the world’s people and a collision of cultures that...

Read More On Facebook and Privacy
12 Holiday email tips coming your way- Part 3...

Tips 9-12: Simple tips on tracking emails and using web analytics ‘Tis the season to be tracking…. The Christmas period is typically on overdrive for advertisers and marketers all attempting to get messages out to customers. When sending an influx of information to your customers – it is also a...

Read More 12 Holiday email tips coming your way- Part 3
12 Holiday email tips coming your way- Part 2...

Tips 5-8: Acquiring  More Customers ‘Tis the season to acquire …new Shoes …new Gadgets …new Customers! Holiday season is a great time to acquire new customers as engagement rates for emails increase during this period. There are a few ways to organically grow your customer base, and one of...

Read More 12 Holiday email tips coming your way- Part 2