Tag: data

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The importance of data hygiene for a true omni-channel...

Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further said digitisation had changed the way consumers shop, altering their expectations of retailers...

Read More The importance of data hygiene for a true omni-channel retail experience
Think you know all the keys to successful cross-channe...

What would you say is mission critical for a successful cross-channel marketing campaign? Data? Engagement? Perhaps compelling content? While all these things are important, according to Forrester Consulting, expertise in the humble email, one of the most reliable, easy-to-use channels in a marketer’s arsenal, lays a solid foundation....

Read More Think you know all the keys to successful cross-channel marketing? You might be surprised.
Data migration: 5 rules to help avoid the pitfalls...

Are you moving to a new CRM, upgrading platforms, maybe consolidating data across the enterprise? Then you are probably aware that transferring data between systems is never a trivial task, particularly when you are considering multiple legacy...

Read More Data migration: 5 rules to help avoid the pitfalls
Data Collection – Privacy Tradeoff...

This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient, a very thin line marketers must be...

Read More Data Collection – Privacy Tradeoff
Break your impression addiction...

Published in AdExchanger by Marcus Tewksbury, global vice president for product strategy, Experian Marketing Services. CMOs are still addicted to impressions. It doesn’t matter if they appear in banners, emails, 30-second spots, above the line or below it. This seems counterintuitive to everything we read about big data, targeted ads...

Read More Break your impression addiction
The Australian Privacy changes are now live – ar...

Today, changes to the Privacy Act that have been 8 years in the making are going into effect. We’ve been blogging about these changes for many months to help prepare our customers. But here’s a quick summary in case you’ve missed all that....

Read More The Australian Privacy changes are now live – are you ready?
Privacy Act changes: APP12 & APP13 – your r...

The key point here is that you must give individuals access to their personal information on request, there are separate grounds for refusal of access and these are covered in the OAIC guidelines. The challenge is providing excellent customer service while making sure you provide access ONLY to the...

Read More Privacy Act changes: APP12 & APP13 – your right to access information
Privacy Act changes: APP 11 – what you need to k...

In my previous blog I discussed APP10, which deals with the quality of personal information that you can collect, use and disclose. The four areas listed in APP10 being data accuracy, keeping the data up-to-date, complete and relevant. In this blog we cover APP11 at a high level; you...

Read More Privacy Act changes: APP 11 – what you need to know about keeping data secure
Privacy Act changes: APP 10 – Is your data relev...

For those of you following along, you might wonder what happened to APP9. Because Experian Marketing Services does not deal with Government identifiers, and most marketers should not as well, we felt it wasn’t relevant for this blog series. But if you need to know more about APP9, check...

Read More Privacy Act changes: APP 10 – Is your data relevant?
Privacy update: keep data safe across borders under AP...

This month, we focus on one of the most misunderstood APPs, APP8 "Cross border disclosure of personal data". I've encountered many people, including lawyers, who think this APP makes it illegal to send data overseas. That means there may be some confusion interpreting the requirement and policy intention of...

Read More Privacy update: keep data safe across borders under APP8
Big Data’s Next Frontier: 2014 Will Be The Year Of Spe...

American Civil War experts recently posited that neither the tactical genius of Grant nor the moral superiority of Lincoln deserve credit for the Union victory. In fact, they now believe the war was won because of something as mundane as the railroad....

Read More Big Data’s Next Frontier: 2014 Will Be The Year Of Speed
Customer centric marketing is privacy centric marketin...

APP 6 – Use or Disclosure of Personal Information APP 6 relates to how the data that is collected is going to be used and being clear and upfront about this use. The intent is that companies will generally use an individual’s personal information only in ways the individual would expect....

Read More Customer centric marketing is privacy centric marketing : APP 6 & 7