Tag: data records

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Privacy update: keep data safe across borders under AP...

This month, we focus on one of the most misunderstood APPs, APP8 "Cross border disclosure of personal data". I've encountered many people, including lawyers, who think this APP makes it illegal to send data overseas. That means there may be some confusion interpreting the requirement and policy intention of...

Read More Privacy update: keep data safe across borders under APP8
Customer centric marketing is privacy centric marketin...

APP 6 – Use or Disclosure of Personal Information APP 6 relates to how the data that is collected is going to be used and being clear and upfront about this use. The intent is that companies will generally use an individual’s personal information only in ways the individual would expect....

Read More Customer centric marketing is privacy centric marketing : APP 6 & 7
New Hong Kong privacy laws bring tough penalties...

Companies in Hong Kong ignore the new personal data rules at their peril. In 2010, Hong Kong’s Privacy Commissioner found Octopus Holdings to be contravening the Data Protection Principles by selling personal data of approximately 2 million of its reward card holders to third parties for use in direct...

Read More New Hong Kong privacy laws bring tough penalties
Businesses suffering from vicious circle of funding...

Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer...

Read More Businesses suffering from vicious circle of funding
As Big Data gets hot, data geeks become cool...

Recent estimates put the rate of consumer data capture at about 800 new records per person per day. Consider the metadata describing one simple mobile call that is, the information about the call, not the information within the call. The telco stores the caller and receiver IDs, their locations,...

Read More As Big Data gets hot, data geeks become cool
Parallel channel marketing and the duplicate data dile...

Our recently published whitepaper, “The Future of Multichannel Marketing in Hong Kong”, identified a major disconnect between marketers and consumers. Nearly half of all consumers surveyed told us they feel overwhelmed by communications from brands and as a result, many are disengaged. However, 85 per cent of brands think...

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Can you put a price on a good reputation?...

Reputation matters – people, businesses and brands are all concerned with how others perceive them and most importantly, how they are perceived in the market. But what makes a good reputation? In short, a good reputation is something that most conscientious individuals and businesses work hard to earn, and...

Read More Can you put a price on a good reputation?
Show me the money – how inaccurate data is wasting org...

As music legends ABBA once famously sang ‘money, money, money, must be funny, in a rich man’s world,’ many organisations would be alarmed to read just how much of their budget is being wasted through inaccurate data records. Experian’s latest research points to the frightening fact that on average,...

Read More Show me the money – how inaccurate data is wasting organisational budget