Tag: data inaccuracy

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Customer loyalty – the golden apple of retail...

Loyalty is the linchpin we as a society rely on. From relationships to team sports to brand allegiances, we as people are a loyal breed – but only when it meets our expectations. In the brand world, loyalty and price are either hand-in-hand or in direct conflict in the...

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Businesses suffering from vicious circle of funding...

Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer...

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Parallel channel marketing and the duplicate data dile...

Our recently published whitepaper, “The Future of Multichannel Marketing in Hong Kong”, identified a major disconnect between marketers and consumers. Nearly half of all consumers surveyed told us they feel overwhelmed by communications from brands and as a result, many are disengaged. However, 85 per cent of brands think...

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Can you put a price on a good reputation?...

Reputation matters – people, businesses and brands are all concerned with how others perceive them and most importantly, how they are perceived in the market. But what makes a good reputation? In short, a good reputation is something that most conscientious individuals and businesses work hard to earn, and...

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Show me the money – how inaccurate data is wasting org...

As music legends ABBA once famously sang ‘money, money, money, must be funny, in a rich man’s world,’ many organisations would be alarmed to read just how much of their budget is being wasted through inaccurate data records. Experian’s latest research points to the frightening fact that on average,...

Read More Show me the money – how inaccurate data is wasting organisational budget