Tag: data; data quality; data inaccuracy; power of data; dirty data

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6 Tips to beat rising postal costs...

According to ABC News, Australia Post’s mail service is to remain unprofitable, despite the increased costs to mail which came into effect on the 4th of January. The cost of sending a letter by regular mail has increased from 70 cents to $1, however this will not make up...

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The Australian Privacy changes are now live – ar...

Today, changes to the Privacy Act that have been 8 years in the making are going into effect. We’ve been blogging about these changes for many months to help prepare our customers. But here’s a quick summary in case you’ve missed all that....

Read More The Australian Privacy changes are now live – are you ready?
Privacy Act changes: APP12 & APP13 – your r...

The key point here is that you must give individuals access to their personal information on request, there are separate grounds for refusal of access and these are covered in the OAIC guidelines. The challenge is providing excellent customer service while making sure you provide access ONLY to the...

Read More Privacy Act changes: APP12 & APP13 – your right to access information
Privacy Act changes: APP 11 – what you need to k...

In my previous blog I discussed APP10, which deals with the quality of personal information that you can collect, use and disclose. The four areas listed in APP10 being data accuracy, keeping the data up-to-date, complete and relevant. In this blog we cover APP11 at a high level; you...

Read More Privacy Act changes: APP 11 – what you need to know about keeping data secure
Customer loyalty – the golden apple of retail...

Loyalty is the linchpin we as a society rely on. From relationships to team sports to brand allegiances, we as people are a loyal breed – but only when it meets our expectations. In the brand world, loyalty and price are either hand-in-hand or in direct conflict in the...

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Back off man, I’m a scientist: Advice on the use...

It’s en vogue these days for statisticians and business analysts to refer to themselves as ‘scientists’, which is fine —as long as such people bring a scientist’s mindset to the task. “Our business is infested with idiots who try to impress by using pretentious jargon.” So said David Ogilvy...

Read More Back off man, I’m a scientist: Advice on the use of ‘big data’
Has interest in Big Data started to peak?...

Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as...

Read More Has interest in Big Data started to peak?
Single Customer View: Innovation or just redecoration?...

“Everything old is new again” is true for popular culture and fashion; think the current retro appeal of bright colors and skinny jeans reminiscent of the 1980’s, so we aren’t surprised to see it happen with marketing trends as well. While fashion has given us the skinny jeans look...

Read More Single Customer View: Innovation or just redecoration?
Hitting the bullseye without the blindfold...

Companies look to get a single customer view from multiple channels In a multi-platformed, data crowded business environment, hitting the right audience at the right time with the right message can seem like trying to shoot a moving target whilst wearing a blindfold. However, those companies that have managed...

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Businesses suffering from vicious circle of funding...

Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer...

Read More Businesses suffering from vicious circle of funding
Help Your Customers Clean Up Their Act...

Data is vital to every business. It can be used to generate revenue, cut costs, boost customer perception, improve customer intelligence, determine store catchment areas, make growth projections and ramp up efficiency. Poor quality data can be expensive. 33% of Experian research respondents claim that inaccurate data costs them...

Read More Help Your Customers Clean Up Their Act