Tag: customers

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How to cultivate a brand loyalist for your business...

Brands are well aware the landscape within which they operate is becoming increasingly challenging due to rapid changes in consumer behaviour. While consumers reduce their spending and are demanding more in return for their loyalty, brands are realising they need to adapt and respond more quickly. The challenge is...

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Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

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Grab the attention of your best customer...

Actually, getting your best customer to engage with your brand likely requires an integrated approach that taps into all of these consumer touch-points. Here we examine some areas that marketers should be thinking about as they tailor their strategies in...

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Marketers’ big misconception about big data...

It’s what you don’t know that you don’t know that can be fatally disruptive to your plans. This describes the likely scenario for most marketers when it comes to Big Data....

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12 Holiday email tips coming your way- Part 2...

Tips 5-8: Acquiring  More Customers ‘Tis the season to acquire …new Shoes …new Gadgets …new Customers! Holiday season is a great time to acquire new customers as engagement rates for emails increase during this period. There are a few ways to organically grow your customer base, and one of...

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