Tag: customer data

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The importance of data hygiene for a true omni-channel...

Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further said digitisation had changed the way consumers shop, altering their expectations of retailers...

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Data migration: 5 rules to help avoid the pitfalls...

Are you moving to a new CRM, upgrading platforms, maybe consolidating data across the enterprise? Then you are probably aware that transferring data between systems is never a trivial task, particularly when you are considering multiple legacy...

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Case study: Using data to grow your customer base...

New Zealand gym chain Les Mills is a household name synonymous with quality and a fun approach to fitness. It has built a reputation on choreographed group fitness classes, including BODYPUMP® and RPM® which are now exported to over 13,000 gyms around the world and remain hugely popular with...

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Making a MOSAIC of your customer...

We all love a good email fail – as long as it’s not ours. You know the one – it gets sent around the office on a Friday afternoon, and everyone has a good laugh over the silly marketer who sent an email for engagement rings to someone just...

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Point of sale data and how to use it to power your mar...

In many marketing departments there is confusion around which strategies will drive value. Most of the ideas orientate around campaigns and automated messages based on actions or the lack of and in some cases even the addition of a new channel to help deliver a cross channel message. In...

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Data Collection – Privacy Tradeoff...

This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient, a very thin line marketers must be...

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Break your impression addiction...

Published in AdExchanger by Marcus Tewksbury, global vice president for product strategy, Experian Marketing Services. CMOs are still addicted to impressions. It doesn’t matter if they appear in banners, emails, 30-second spots, above the line or below it. This seems counterintuitive to everything we read about big data, targeted ads...

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Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

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The Australian Privacy changes are now live – ar...

Today, changes to the Privacy Act that have been 8 years in the making are going into effect. We’ve been blogging about these changes for many months to help prepare our customers. But here’s a quick summary in case you’ve missed all that....

Read More The Australian Privacy changes are now live – are you ready?
Privacy Act changes: APP12 & APP13 – your r...

The key point here is that you must give individuals access to their personal information on request, there are separate grounds for refusal of access and these are covered in the OAIC guidelines. The challenge is providing excellent customer service while making sure you provide access ONLY to the...

Read More Privacy Act changes: APP12 & APP13 – your right to access information
Privacy Act changes: APP 11 – what you need to k...

In my previous blog I discussed APP10, which deals with the quality of personal information that you can collect, use and disclose. The four areas listed in APP10 being data accuracy, keeping the data up-to-date, complete and relevant. In this blog we cover APP11 at a high level; you...

Read More Privacy Act changes: APP 11 – what you need to know about keeping data secure
Privacy Act changes: APP 10 – Is your data relev...

For those of you following along, you might wonder what happened to APP9. Because Experian Marketing Services does not deal with Government identifiers, and most marketers should not as well, we felt it wasn’t relevant for this blog series. But if you need to know more about APP9, check...

Read More Privacy Act changes: APP 10 – Is your data relevant?