Tag: cross-channel

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Top 10 testing strategies: power your cross channel ma...

Every day we are bombarded with new channels, customer challenges, and the never ending battle of stakeholder management. While 2013 was a year for trying new projects. 2014 is a year where marketing professionals are buckling down and getting back to their roots. Marketers will need to focus on...

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Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

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Big Data’s Next Frontier: 2014 Will Be The Year Of Spe...

American Civil War experts recently posited that neither the tactical genius of Grant nor the moral superiority of Lincoln deserve credit for the Union victory. In fact, they now believe the war was won because of something as mundane as the railroad....

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Vote Compass: lessons marketers can learn from a new t...

With an election called just two weeks ago, political parties and journalists are using data to gain a real-time view of public sentiment, attitudes and preferences. Political parties will be closely observing the effectiveness of their communications with individuals and the various channels through which they respond, such as...

Read More Vote Compass: lessons marketers can learn from a new tool