Tag: consumers

Loading...
Grab the attention of your best customer...

Actually, getting your best customer to engage with your brand likely requires an integrated approach that taps into all of these consumer touch-points. Here we examine some areas that marketers should be thinking about as they tailor their strategies in...

Read More Grab the attention of your best customer
Do discount events mean a discounted brand?...

After a period of intense competition and cost cutting in the retail sector, 2013 has turned out to be the light at the end of the tunnel for a growing number of brands. Over this time, marketers have needed to renew their efforts to engage and communicate with consumers...

Read More Do discount events mean a discounted brand?
The sponsorship question – whom would you sponsor?...

With the A-league well under way, commercial brands have made their team sponsorship decisions. But how should they decide which team to advertise...

Read More The sponsorship question – whom would you sponsor?
Customer loyalty – the golden apple of retail...

Loyalty is the linchpin we as a society rely on. From relationships to team sports to brand allegiances, we as people are a loyal breed – but only when it meets our expectations. In the brand world, loyalty and price are either hand-in-hand or in direct conflict in the...

Read More Customer loyalty – the golden apple of retail
US retail giant embraces digital...

US retail giant Macy’s is the epitome of bricks and mortar, but even they are having to yield to a digital presence. Here’s a look at how they have embraced the digital age....

Read More US retail giant embraces digital
Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

Read More Pinning our hopes on images this year
The maturing mobile market – before you hitch a ride, ...

Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that...

Read More The maturing mobile market – before you hitch a ride, know your customer
What Australians search for on their mobiles...

Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale,...

Read More What Australians search for on their mobiles
The rise of m-commerce...

Mobile is set to become a significant channel for commerce as retailers rush to enable mobile capabilities and track spend. M-commerce could prove to be a godsend for modern retailers. Not only does it offer an additional platform on which consumers can buy goods and services, but it also provides unrivalled levels...

Read More The rise of m-commerce
Cover your bases because marketing is multiplying...

It may sound like something from an 80s horror film, but results from our latest study have revealed that marketing is multiplying, and companies will have to scoop all the data they can if they are to keep up with an ever-diversifying consumer base. It used to be so easy....

Read More Cover your bases because marketing is multiplying
Confirmation bias and consumer preference...

Findings from our “Future of Multichannel Marketing in Hong Kong” whitepaper revealed that consumers feel overwhelmed with communication from brands, yet marketers feel that they are effectively segmenting their communications.  In this post, I’m going to try to explain why this disconnect might exist. This disparity between what consumers...

Read More Confirmation bias and consumer preference