Tag: christmas

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What’s trending in toys this Christmas?...

We’re well in the lead up to Christmas now and friends and parents are definitely stepping up their searches for some of the hottest products! We looked at the search terms sending significantly more traffic to the Shopping and Classifieds – Toys and Hobbies category, comparing the week ending...

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Get lucky under the mistletoe with these holiday email...

It’s that time of year again – we’re finally emerging from the cold, dark depths of winter and stepping into the glorious sunshine of spring. It’s a sad indictment of our brutal winter that we call a mere 20 degrees glorious, but there you have it! Spring emails are...

Read More Get lucky under the mistletoe with these holiday email strategies
Christmas retail in review...

Christmas has once again been and gone, and it seems it was our busiest season yet! Whether because of more positive consumer sentiment, or greater online offerings, or a consumer base that is increasingly tech-savvy, the end of last year broke records in terms of online retail behaviour. Let’s...

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All I want for Christmas…....

According to Mariah Carey, this would be yooouuuuuuuuuuu, bay-bay!  As one of the most recognized non-carol Christmas songs about, Mariah Carey’s Christmas album brings joy to the masses every year and always tops my ‘recently played’ iPod track list throughout the month of December.  All that is well and...

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Prepare for the three kings of marketing this Christma...

This year’s Christmas agenda is likely to be as hectic as ever as companies look to meet sales targets in an increasingly challenging environment, and for marketers, it is time to prepare for the three kings of marketing in order to entice customers on a number of levels. Christmas...

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Biggest winners in post-Christmas sales...

The Australian Retailers’ Association recently stated that post-Christmas sales are running according to plan, although shares in retailers such as Billabong, JB Hi-Fi and Kathmandu have been slashed in light of lacklustre holiday sales. So who had the most success over the holiday period, and who lost market share?Running...

Read More Biggest winners in post-Christmas sales
A WiFi Christmas: YouTube Mobile up 544%...

It’s the first business week of 2012 for many, so what better to start the year than a comparison with this time 12 months ago. There were more visits to websites in the final week of 2011 compared to 2010 – 1.51 billion to 1.49 billion. In other words,...

Read More A WiFi Christmas: YouTube Mobile up 544%
12 Holiday email tips coming your way- Part 1...

Tips 1- 4 : Simple ways to send more targeted emails Give them what they’d like for Christmas A small family gathers around the Christmas tree to exchange gifts. The little girl, in pink pyjamas and pigtails, is handed a big box and she squeals with delight. What is...

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Give me a break: Pausing email subscriptions for the h...

The Christmas season is traditionally a time of year for taking a break from work, catching up with family and friends, often travelling away from home for a long awaited holiday. Checking email is not often high on the agenda (unless you’re exceptionally attached to your subscriptions – ahem...

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e-Santa’s coming to town!...

The Christmas bells are ringing, and nowhere are they tolling louder than in the wonderful world of online. In line with the 12 days of Christmas, we’ve decided to release the 12 Insights of Christmas, leaping like the lords out of the Hitwise data. I’ve made these predictions using historical...

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