Tag: brands

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Is it all about the ‘brand’ when it comes to a success...

When Facebook first opened its doors to businesses, its goal was to encourage users to engage with brands through ‘Pages’. However, I’ve been asked on numerous occasions – how do we go about this?...

Read More Is it all about the ‘brand’ when it comes to a successful Facebook campaign?
Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

Read More Creating an authentic customer connection in a cross-channel environment
Grab the attention of your best customer...

Actually, getting your best customer to engage with your brand likely requires an integrated approach that taps into all of these consumer touch-points. Here we examine some areas that marketers should be thinking about as they tailor their strategies in...

Read More Grab the attention of your best customer
Protecting your brand – don’t do a Ratner!...

In 1991 the CEO of one of the UK’s biggest and most successful high street jewelers was addressing the Institute of Directors in London at what he thought was a private function.Gerald Ratner quipped with his friends about the products his family business s...

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Do discount events mean a discounted brand?...

After a period of intense competition and cost cutting in the retail sector, 2013 has turned out to be the light at the end of the tunnel for a growing number of brands. Over this time, marketers have needed to renew their efforts to engage and communicate with consumers...

Read More Do discount events mean a discounted brand?
For sale: customers for conversations....

The rise in consumer channels and the shrinking of budgets has marketers being pulled in opposite directions. There are now more ways than ever to engage and communicate with consumers....

Read More For sale: customers for conversations.
Pinning our hopes on images this year...

The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most...

Read More Pinning our hopes on images this year
The maturing mobile market – before you hitch a ride, ...

Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that...

Read More The maturing mobile market – before you hitch a ride, know your customer
The art of going viral...

Unless you have been living under a box for the last month, you would have noticed the latest craze to hit the air waves – the Harlem Shake.  Where everyone grabs their mates and dresses up in crazy clothes to do a repetitive dance to some horrible music. Every...

Read More The art of going viral
London 2012: a marketing blueprint...

Social Olympics will become a marketing blueprint for future sporting events. London 2012 Olympics will become a marketing blueprint for future sporting events, and brands should be doing a lot more than simply filling their TV slots to capture sports audiences in the future. Australians will never be short of...

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Confirmation bias and consumer preference...

Findings from our “Future of Multichannel Marketing in Hong Kong” whitepaper revealed that consumers feel overwhelmed with communication from brands, yet marketers feel that they are effectively segmenting their communications.  In this post, I’m going to try to explain why this disconnect might exist. This disparity between what consumers...

Read More Confirmation bias and consumer preference