Tag: big data

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An MVP can score programmatic payback...

Marcus’s artcile was first published in AdExchanger The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable product. Minimum viable product (MPV) is a strategy used for fast market testing of a product or feature to...

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Big Data’s Next Frontier: 2014 Will Be The Year Of Spe...

American Civil War experts recently posited that neither the tactical genius of Grant nor the moral superiority of Lincoln deserve credit for the Union victory. In fact, they now believe the war was won because of something as mundane as the railroad....

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Back off man, I’m a scientist: Advice on the use...

It’s en vogue these days for statisticians and business analysts to refer to themselves as ‘scientists’, which is fine —as long as such people bring a scientist’s mindset to the task. “Our business is infested with idiots who try to impress by using pretentious jargon.” So said David Ogilvy...

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Has interest in Big Data started to peak?...

Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as...

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From Big Data to Big Brother...

Everyone’s talking about big data, especially in the context of marketing. By linking and analysing various data sources, we’re able to create a far more personalized experience for consumers that results in higher conversions and greater engagement. CMOs are often at the forefront of this, as their roles are...

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