Tag: Australian Privacy principles

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New Australian Privacy Principles – myth busters...

Since the introduction of the new Australia Privacy Act, we have received a lot of questions so I thought it was worth addressing a few myths we have been coming across. Myth #1 – You always need consent to run analysis on personal information The new Australian Privacy Principles...

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Data Collection – Privacy Tradeoff...

This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient, a very thin line marketers must be...

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Privacy Act changes: APP12 & APP13 – your r...

The key point here is that you must give individuals access to their personal information on request, there are separate grounds for refusal of access and these are covered in the OAIC guidelines. The challenge is providing excellent customer service while making sure you provide access ONLY to the...

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Privacy Act changes: APP 10 – Is your data relev...

For those of you following along, you might wonder what happened to APP9. Because Experian Marketing Services does not deal with Government identifiers, and most marketers should not as well, we felt it wasn’t relevant for this blog series. But if you need to know more about APP9, check...

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Customer centric marketing is privacy centric marketin...

APP 6 – Use or Disclosure of Personal Information APP 6 relates to how the data that is collected is going to be used and being clear and upfront about this use. The intent is that companies will generally use an individual’s personal information only in ways the individual would expect....

Read More Customer centric marketing is privacy centric marketing : APP 6 & 7
Data Privacy APP 3 and 4: Be smart about how you colle...

Following on from my previous blogs I would like to look at APP3 and APP4 . Before we dive into these principles, let's touch on a few new developments in the Privacy...

Read More Data Privacy APP 3 and 4: Be smart about how you collect data!
The Golden Rule of Data Privacy – APP 2...

The second blog in this month’s countdown series reviews the second Australian Privacy Principle 2 (APP2*) while an interesting one in general, is less so for direct marketers.  The general principle is: “Individuals must have the option of not identifying themselves, or of using a pseudonym, when dealing with an APP entity...

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The Golden Rule of Data Privacy – APP 1...

This month’s privacy countdown blog covers the first privacy principle: Australian Privacy Principle 1 (APP 1) As marketers, we often think about how to achieve our goals in the most efficient way possible. We have tight budgets and tight timelines, and as a result, in our rush to drive our...

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There’s an APP for that – privacy countdow...

For Experian, at every level, data protection has always been a priority. If you've ever had your CheetahMail account manager tell you not to email a data file or called you with your new account password instead of emailing it, then you know what I...

Read More There’s an APP for that – privacy countdown #1
Spam Act leads the way...

The good news for Digital Marketers about the new privacy legislation is that it takes a lot of inspiration from the Spam Act. For most digital marketers this will mean they are already in compliance with some of the new elements that are targeted at direct marketing activities since...

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