Tag: APP

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New Australian Privacy Principles – myth busters...

Since the introduction of the new Australia Privacy Act, we have received a lot of questions so I thought it was worth addressing a few myths we have been coming across. Myth #1 – You always need consent to run analysis on personal information The new Australian Privacy Principles...

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Data Collection – Privacy Tradeoff...

This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is great to have my twitter feed flooded with the topic and more people paying attention. I especially think about the line between creepy and convenient, a very thin line marketers must be...

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Privacy Act changes: APP12 & APP13 – your r...

The key point here is that you must give individuals access to their personal information on request, there are separate grounds for refusal of access and these are covered in the OAIC guidelines. The challenge is providing excellent customer service while making sure you provide access ONLY to the...

Read More Privacy Act changes: APP12 & APP13 – your right to access information
Privacy Act changes: APP 11 – what you need to k...

In my previous blog I discussed APP10, which deals with the quality of personal information that you can collect, use and disclose. The four areas listed in APP10 being data accuracy, keeping the data up-to-date, complete and relevant. In this blog we cover APP11 at a high level; you...

Read More Privacy Act changes: APP 11 – what you need to know about keeping data secure
Privacy Act changes: APP 10 – Is your data relev...

For those of you following along, you might wonder what happened to APP9. Because Experian Marketing Services does not deal with Government identifiers, and most marketers should not as well, we felt it wasn’t relevant for this blog series. But if you need to know more about APP9, check...

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Customer centric marketing is privacy centric marketin...

APP 6 – Use or Disclosure of Personal Information APP 6 relates to how the data that is collected is going to be used and being clear and upfront about this use. The intent is that companies will generally use an individual’s personal information only in ways the individual would expect....

Read More Customer centric marketing is privacy centric marketing : APP 6 & 7
The Golden Rule of Data Privacy – APP 1...

This month’s privacy countdown blog covers the first privacy principle: Australian Privacy Principle 1 (APP 1) As marketers, we often think about how to achieve our goals in the most efficient way possible. We have tight budgets and tight timelines, and as a result, in our rush to drive our...

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There’s an APP for that – privacy countdow...

For Experian, at every level, data protection has always been a priority. If you've ever had your CheetahMail account manager tell you not to email a data file or called you with your new account password instead of emailing it, then you know what I...

Read More There’s an APP for that – privacy countdown #1
Spam Act leads the way...

The good news for Digital Marketers about the new privacy legislation is that it takes a lot of inspiration from the Spam Act. For most digital marketers this will mean they are already in compliance with some of the new elements that are targeted at direct marketing activities since...

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