Tag: Amazon

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Social advertising: Mobile News Feed generates 5x more...

In the world of social advertising, there has been much discussion based on the placement of ads in the News Feed. Previous learnings indicate that ads targeted on News Feed have generated more than 14 times the level of audience engagement compared to ads placed on the right-hand side......

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Recommendation engines: What’s in Pandora’...

Every year I return from Christmas shopping trips saying the same thing: Never again! Why do I subject myself to the crowds, the queues and frustration when I can do the entire thing from the comfort of my keyboard? Yet every year I, like millions of others, masochistically return...

Read More Recommendation engines: What’s in Pandora’s Box?
Biggest winners in post-Christmas sales...

The Australian Retailers’ Association recently stated that post-Christmas sales are running according to plan, although shares in retailers such as Billabong, JB Hi-Fi and Kathmandu have been slashed in light of lacklustre holiday sales. So who had the most success over the holiday period, and who lost market share?Running...

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New reliance metric – relying on social media...

Companies worldwide have embraced social media as an additional customer engagement and sales channel. Rightly so, as Australians have visited Facebook more than 6 billion times in the last 12 months! Even though companies have Facebook pages and Likes, what does that really mean to their traffic and customer...

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iPhone5 searches five times greater than Kindle Fire...

Last week Amazon released the Kindle Fire, offering full colour, a larger screen and a great price – if you’re not in Australia. Amazon, despite being a number one Australian shopping destination in the Hitwise category Department Stores – Shopping and Classifieds, is not releasing the Kindle in Australia...

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