Research Reports

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Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

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For sale: customers for conversations....

The rise in consumer channels and the shrinking of budgets has marketers being pulled in opposite directions. There are now more ways than ever to engage and communicate with consumers....

Read More For sale: customers for conversations.
The future of mobile marketing...

Smartphone usage will only increase in the future, but will marketing spend match the mobile boom, and how will organisations react to an increasingly connected and active audience? With the majority of Australians expected to own a smartphone by 2016 and a boom in applications and functionality anticipated, the growth...

Read More The future of mobile marketing
5 Top insights for online travel...

The July to September 2012 quarter was a big one for the Travel industry, as consumers prepared for their end of year holidays. Below are 5 of the top highlights identified in the latest Australian Travel Quarterly Report from Experian Hitwise: There were 17.41% more Visits to Agency websites like Flight Centre...

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Why Australian marketers are missing a trick when it c...

Australian businesses are facing a complex environment where marketers have to juggle multiple channels, tactics, tools and campaigns. ‘Mobile’ is an emerging platform which sounds both excitement and fear in marketers’ ears. The audience scope and capabilities of new smartphone devices appear, on the surface, to be an equation...

Read More Why Australian marketers are missing a trick when it comes to mobile
‘Age of mobile’ represents huge opportunit...

The mobile age is upon us, with big opportunities for marketers to capture audiences on devices that are increasingly durable and more widely used. For marketers that are not already aware, it is time to listen up; the age of mobile is upon us. With 20 million Australians predicted to...

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Capturing ecommerce spend with effective, targeted mar...

Our Marketing Services research has shown Aussie retailers need to be doing more to capture online spend through effective and targeted digital marketing campaigns. Most retailers in Australia now understand the value of online commerce – indeed, it’s pretty hard to overlook – but in terms of capitalising on the endless...

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e-bricks and e-mortar...

Technology is challenging perceptions  of the traditional bricks and mortar stores and companies must be quick to adapt to change if they are to keep their heads above the water. The traditional off line retail store has never been an easy battleground but as consumer confidence continues to falter,...

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Hitting the bullseye without the blindfold...

Companies look to get a single customer view from multiple channels In a multi-platformed, data crowded business environment, hitting the right audience at the right time with the right message can seem like trying to shoot a moving target whilst wearing a blindfold. However, those companies that have managed...

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Businesses suffering from vicious circle of funding...

Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer...

Read More Businesses suffering from vicious circle of funding
Cover your bases because marketing is multiplying...

It may sound like something from an 80s horror film, but results from our latest study have revealed that marketing is multiplying, and companies will have to scoop all the data they can if they are to keep up with an ever-diversifying consumer base. It used to be so easy....

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Confirmation bias and consumer preference...

Findings from our “Future of Multichannel Marketing in Hong Kong” whitepaper revealed that consumers feel overwhelmed with communication from brands, yet marketers feel that they are effectively segmenting their communications.  In this post, I’m going to try to explain why this disconnect might exist. This disparity between what consumers...

Read More Confirmation bias and consumer preference