Cross-Channel Marketing

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5 subject line tips to have your subjects lining up...

You know that old saying, first impressions never die? One hot-headed individual copped a first-hand experience of that late last week – you’ve probably seen the story on Facebook or Twitter. Angry man pushes past man on a train and abuses him… on his way to an interview with...

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Get to the heart of your emails this Valentine’s...

Good news everyone! If you’ve been waiting for the opportunity to showcase your creative talents, this is your week. We’ve got a double-whammy of potential marketing gold, with Friday the 13th and Valentine’s Day on Saturday. I’ve already seen brands getting clever with their emails – and particularly liked...

Read More Get to the heart of your emails this Valentine’s Day
Think you know all the keys to successful cross-channe...

What would you say is mission critical for a successful cross-channel marketing campaign? Data? Engagement? Perhaps compelling content? While all these things are important, according to Forrester Consulting, expertise in the humble email, one of the most reliable, easy-to-use channels in a marketer’s arsenal, lays a solid foundation....

Read More Think you know all the keys to successful cross-channel marketing? You might be surprised.
New Australian Privacy Principles – myth busters...

Since the introduction of the new Australia Privacy Act, we have received a lot of questions so I thought it was worth addressing a few myths we have been coming across. Myth #1 – You always need consent to run analysis on personal information The new Australian Privacy Principles...

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Get lucky under the mistletoe with these holiday email...

It’s that time of year again – we’re finally emerging from the cold, dark depths of winter and stepping into the glorious sunshine of spring. It’s a sad indictment of our brutal winter that we call a mere 20 degrees glorious, but there you have it! Spring emails are...

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Thank you! You like us, you really like us…....

We’re very excited to announce that our very own Cross-Channel Marketing Platform has won the People’s Choice Stevie Awards for Favorite New Products, a feature of the American Business Awards. More than 57,000 votes in total were cast – and we couldn’t have done it without you! Ashley Johnston,...

Read More Thank you! You like us, you really like us….
An MVP can score programmatic payback...

Marcus’s artcile was first published in AdExchanger The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable product. Minimum viable product (MPV) is a strategy used for fast market testing of a product or feature to...

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Marketers get a kick out of Tim Howard at the #EMSSUMM...

U.S. Soccer goalkeeper Tim Howard truly delighted the 1,000+ marketers who attended Experian Marketing Services’ Client Summit in Las Vegas this July with his recollections from the recent World Cup in Brazil....

Read More Marketers get a kick out of Tim Howard at the #EMSSUMMIT
Success: How do you measure yours?...

Question: What does “success” mean to you? What does it mean to your business? Your department? Your manager? I would like to think that somewhere in there are some measurables to help you determine “Yes, this piece of work/ time was successful” or “There’s some opportunity for improvement in...

Read More Success: How do you measure yours?
Making a MOSAIC of your customer...

We all love a good email fail – as long as it’s not ours. You know the one – it gets sent around the office on a Friday afternoon, and everyone has a good laugh over the silly marketer who sent an email for engagement rings to someone just...

Read More Making a MOSAIC of your customer
Is it all about the ‘brand’ when it comes to a success...

When Facebook first opened its doors to businesses, its goal was to encourage users to engage with brands through ‘Pages’. However, I’ve been asked on numerous occasions – how do we go about this?...

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Point of sale data and how to use it to power your mar...

In many marketing departments there is confusion around which strategies will drive value. Most of the ideas orientate around campaigns and automated messages based on actions or the lack of and in some cases even the addition of a new channel to help deliver a cross channel message. In...

Read More Point of sale data and how to use it to power your marketing