Data Quality

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6 Tips to beat rising postal costs...

According to ABC News, Australia Post’s mail service is to remain unprofitable, despite the increased costs to mail which came into effect on the 4th of January. The cost of sending a letter by regular mail has increased from 70 cents to $1, however this will not make up...

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The importance of data hygiene for a true omni-channel...

Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further said digitisation had changed the way consumers shop, altering their expectations of retailers...

Read More The importance of data hygiene for a true omni-channel retail experience
Data migration: 5 rules to help avoid the pitfalls...

Are you moving to a new CRM, upgrading platforms, maybe consolidating data across the enterprise? Then you are probably aware that transferring data between systems is never a trivial task, particularly when you are considering multiple legacy...

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The Australian Privacy changes are now live – ar...

Today, changes to the Privacy Act that have been 8 years in the making are going into effect. We’ve been blogging about these changes for many months to help prepare our customers. But here’s a quick summary in case you’ve missed all that....

Read More The Australian Privacy changes are now live – are you ready?
Privacy Act changes: APP12 & APP13 – your r...

The key point here is that you must give individuals access to their personal information on request, there are separate grounds for refusal of access and these are covered in the OAIC guidelines. The challenge is providing excellent customer service while making sure you provide access ONLY to the...

Read More Privacy Act changes: APP12 & APP13 – your right to access information
Privacy Act changes: APP 11 – what you need to k...

In my previous blog I discussed APP10, which deals with the quality of personal information that you can collect, use and disclose. The four areas listed in APP10 being data accuracy, keeping the data up-to-date, complete and relevant. In this blog we cover APP11 at a high level; you...

Read More Privacy Act changes: APP 11 – what you need to know about keeping data secure
Privacy Act changes: APP 10 – Is your data relev...

For those of you following along, you might wonder what happened to APP9. Because Experian Marketing Services does not deal with Government identifiers, and most marketers should not as well, we felt it wasn’t relevant for this blog series. But if you need to know more about APP9, check...

Read More Privacy Act changes: APP 10 – Is your data relevant?
There’s an APP for that – privacy countdow...

For Experian, at every level, data protection has always been a priority. If you've ever had your CheetahMail account manager tell you not to email a data file or called you with your new account password instead of emailing it, then you know what I...

Read More There’s an APP for that – privacy countdown #1
Hitting the bullseye without the blindfold...

Companies look to get a single customer view from multiple channels In a multi-platformed, data crowded business environment, hitting the right audience at the right time with the right message can seem like trying to shoot a moving target whilst wearing a blindfold. However, those companies that have managed...

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Businesses suffering from vicious circle of funding...

Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer...

Read More Businesses suffering from vicious circle of funding
As Big Data gets hot, the temperature rises on data se...

In response to a New York Times article published last month about the data collection practices of Axciom, eight members of US Congress have opened an inquiry into the data broking industry. Letters of inquiry have been sent to nine leading industry players (including my company Experian), asking for...

Read More As Big Data gets hot, the temperature rises on data security
As Big Data gets hot, data geeks become cool...

Recent estimates put the rate of consumer data capture at about 800 new records per person per day. Consider the metadata describing one simple mobile call that is, the information about the call, not the information within the call. The telco stores the caller and receiver IDs, their locations,...

Read More As Big Data gets hot, data geeks become cool