All posts by Martin Soley

Loading...
6 Tips to beat rising postal costs...

According to ABC News, Australia Post’s mail service is to remain unprofitable, despite the increased costs to mail which came into effect on the 4th of January. The cost of sending a letter by regular mail has increased from 70 cents to $1, however this will not make up...

Read More 6 Tips to beat rising postal costs
The importance of data hygiene for a true omni-channel...

Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further said digitisation had changed the way consumers shop, altering their expectations of retailers...

Read More The importance of data hygiene for a true omni-channel retail experience
Data migration: 5 rules to help avoid the pitfalls...

Are you moving to a new CRM, upgrading platforms, maybe consolidating data across the enterprise? Then you are probably aware that transferring data between systems is never a trivial task, particularly when you are considering multiple legacy...

Read More Data migration: 5 rules to help avoid the pitfalls
Privacy Act changes: APP12 & APP13 – your r...

The key point here is that you must give individuals access to their personal information on request, there are separate grounds for refusal of access and these are covered in the OAIC guidelines. The challenge is providing excellent customer service while making sure you provide access ONLY to the...

Read More Privacy Act changes: APP12 & APP13 – your right to access information
Privacy Act changes: APP 11 – what you need to k...

In my previous blog I discussed APP10, which deals with the quality of personal information that you can collect, use and disclose. The four areas listed in APP10 being data accuracy, keeping the data up-to-date, complete and relevant. In this blog we cover APP11 at a high level; you...

Read More Privacy Act changes: APP 11 – what you need to know about keeping data secure
Privacy Act changes: APP 10 – Is your data relev...

For those of you following along, you might wonder what happened to APP9. Because Experian Marketing Services does not deal with Government identifiers, and most marketers should not as well, we felt it wasn’t relevant for this blog series. But if you need to know more about APP9, check...

Read More Privacy Act changes: APP 10 – Is your data relevant?