All posts by john.merakovsky

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Confirmation bias and consumer preference...

Findings from our “Future of Multichannel Marketing in Hong Kong” whitepaper revealed that consumers feel overwhelmed with communication from brands, yet marketers feel that they are effectively segmenting their communications.  In this post, I’m going to try to explain why this disconnect might exist. This disparity between what consumers...

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How web users’ habits have changed since 1997...

The Internet has changed the world dramatically over the last few years. Back in 1997, the Internet in Hong Kong was predominantly used for business communications and consumer research but as the technology evolved and bandwidth became increasingly cheaper and faster, it transformed from an information repository to an...

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On Facebook and Privacy...

Having now lived in Hong Kong for 9 months, I have to say I have little interest in going back to Australia (sorry mum). In my mind, it’s the type of world science fiction writers dreamt of, a spaceship of the world’s people and a collision of cultures that...

Read More On Facebook and Privacy