All posts by georgia.lennon

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Multichannel marketing – the way of the future...

Understanding changing consumer behaviour and the impact it has on brand communications is at the heart of what we do. We thrive on the identification of a new trend and are fascinated by the ways in which marketing communications evolves – particularly in today’s age of the connected, highly...

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Help Your Customers Clean Up Their Act...

Data is vital to every business. It can be used to generate revenue, cut costs, boost customer perception, improve customer intelligence, determine store catchment areas, make growth projections and ramp up efficiency. Poor quality data can be expensive. 33% of Experian research respondents claim that inaccurate data costs them...

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Can you put a price on a good reputation?...

Reputation matters – people, businesses and brands are all concerned with how others perceive them and most importantly, how they are perceived in the market. But what makes a good reputation? In short, a good reputation is something that most conscientious individuals and businesses work hard to earn, and...

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Show me the money – how inaccurate data is wasting org...

As music legends ABBA once famously sang ‘money, money, money, must be funny, in a rich man’s world,’ many organisations would be alarmed to read just how much of their budget is being wasted through inaccurate data records. Experian’s latest research points to the frightening fact that on average,...

Read More Show me the money – how inaccurate data is wasting organisational budget
Do we really understand what we want from our website ...

The State of Play in Australia. We are now more than half way through 2011. The digital reality is upon us and the realisation that when it comes to online, things are changing rapidly and retailers need to react quickly. Just look at the rapid rise of group buying......

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Australia sits at the bottom of the barrel – rev...

Many of the world’s most important events are hinged around accuracy and precision. If we think about the Olympics and the world of sport as an example, a footballer needs precision accuracy with every kick and pass they make. An archer’s accomplishments rest on hitting the target and a...

Read More Australia sits at the bottom of the barrel – reveals global report on data accuracy
Click and submit – The Australian Census 2011...

2011 marks the one hundred year anniversary of the census collection in Australia. It would be an understatement to say that the format of this year’s census is a far cry from the early days where census collectors set out by bike, foot and horse, often through harsh terrain,...

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