All posts by georgia.lennon

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e-bricks and e-mortar...

Technology is challenging perceptions  of the traditional bricks and mortar stores and companies must be quick to adapt to change if they are to keep their heads above the water. The traditional off line retail store has never been an easy battleground but as consumer confidence continues to falter,...

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London 2012: a marketing blueprint...

Social Olympics will become a marketing blueprint for future sporting events. London 2012 Olympics will become a marketing blueprint for future sporting events, and brands should be doing a lot more than simply filling their TV slots to capture sports audiences in the future. Australians will never be short of...

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Like us, Follow us or Pin us – the future of ema...

For those of you who thought that email marketing was going to be replaced with the dawning of social media, you were completely wide of the mark. However, social platforms have their part to play in the future of marketing campaigns, and rather than being placed on top of...

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Hitting the bullseye without the blindfold...

Companies look to get a single customer view from multiple channels In a multi-platformed, data crowded business environment, hitting the right audience at the right time with the right message can seem like trying to shoot a moving target whilst wearing a blindfold. However, those companies that have managed...

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Businesses suffering from vicious circle of funding...

Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer...

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Prepare for the three kings of marketing this Christma...

This year’s Christmas agenda is likely to be as hectic as ever as companies look to meet sales targets in an increasingly challenging environment, and for marketers, it is time to prepare for the three kings of marketing in order to entice customers on a number of levels. Christmas...

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Leveraging data will be the key to group buying succes...

We consumers find it very hard to pass up a good offer. It’s the reason we buy three bottles of Coke when we came to the supermarket for dishcloths, and it’s why we feel richer for buying something at a discounted price, even if we were never going to make the purchase in...

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Cover your bases because marketing is multiplying...

It may sound like something from an 80s horror film, but results from our latest study have revealed that marketing is multiplying, and companies will have to scoop all the data they can if they are to keep up with an ever-diversifying consumer base. It used to be so easy....

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Getting the most from going social...

Last week , we looked at the changing social landscape and how Australian marketers have a very captive consumer audience across social media channels. Our Experian Hitwise data shows that Australians notched up 11.4 billion visits to social networks in 2011, with Australians visiting Facebook 6.2 billion times between January...

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Are consumers engaging with brands on social media?...

As social media continues to grow, it is fast becoming a common and often preferred method of communication for both consumers and marketers. Questions we’re often asked are around how can you establish long term dialogue with customers? What tools are there for you to use to ensure you...

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Multichannel marketing – five step plan...

In recent years consumers have become more discerning about how they choose to engage with brands. This means that marketers are coming under increasing pressure to connect with their customers across multiple channels and in meaningful ways. Yet do customers value these new forms of brand communication, and do...

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Multichannel marketing – engagement...

The relationship between consumers and marketers is evolving constantly. The highly connected and mobile consumer of today is vastly different to that of consumers five years ago. Communication channels have become more varied and the way individual consumers interact with them differs from person to person. Our recent research...

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