All posts by georgia.lennon

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Think you know all the keys to successful cross-channe...

What would you say is mission critical for a successful cross-channel marketing campaign? Data? Engagement? Perhaps compelling content? While all these things are important, according to Forrester Consulting, expertise in the humble email, one of the most reliable, easy-to-use channels in a marketer’s arsenal, lays a solid foundation....

Read More Think you know all the keys to successful cross-channel marketing? You might be surprised.
Creating an authentic customer connection in a cross-c...

Experian conducted research with over 200 Australian marketing leaders for our annual Digital Marketer report and found that marketers are still getting to grips with big data and how to use it. Our research results correlate with ADMA’s theme of smarter more efficient processes. The results show marketing professionals...

Read More Creating an authentic customer connection in a cross-channel environment
For sale: customers for conversations....

The rise in consumer channels and the shrinking of budgets has marketers being pulled in opposite directions. There are now more ways than ever to engage and communicate with consumers....

Read More For sale: customers for conversations.
How marketers can create tribe-like relationships with...

Long before social networks exploded into our lives, there was another way that human beings had connections with each other: as members of the same tribe. Anthropologists have found that as human beings evolved from primates to hunter-gatherers, tribes of up to 150 members were created. The size of...

Read More How marketers can create tribe-like relationships with customers
US retail giant embraces digital...

US retail giant Macy’s is the epitome of bricks and mortar, but even they are having to yield to a digital presence. Here’s a look at how they have embraced the digital age....

Read More US retail giant embraces digital
Unleashing digital potential in 2013...

Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional...

Read More Unleashing digital potential in 2013
Digital marketing trends for 2013...

2012 ushered in permanent changes to the digital marketing environment. Moving into the new year, this pace is set to intensify and companies not on board will quickly lose out. Disruptive technologies, such as social media, video, search engines and mobile, are embraced by the wider population because they...

Read More Digital marketing trends for 2013
Digital marketing: out with the old, in with the new...

2012 turned the digital marketing environment into a social frenzy on the move. Look out for an explosion of new technologies and capabilities moving into 2013. Contrary to the beliefs of the mystics, hippies, druids and pagans stationed outside the ruins of Chichen Itza in Mexico, the Maya had...

Read More Digital marketing: out with the old, in with the new
The future of mobile marketing...

Smartphone usage will only increase in the future, but will marketing spend match the mobile boom, and how will organisations react to an increasingly connected and active audience? With the majority of Australians expected to own a smartphone by 2016 and a boom in applications and functionality anticipated, the growth...

Read More The future of mobile marketing
Why Australian marketers are missing a trick when it c...

Australian businesses are facing a complex environment where marketers have to juggle multiple channels, tactics, tools and campaigns. ‘Mobile’ is an emerging platform which sounds both excitement and fear in marketers’ ears. The audience scope and capabilities of new smartphone devices appear, on the surface, to be an equation...

Read More Why Australian marketers are missing a trick when it comes to mobile
‘Age of mobile’ represents huge opportunit...

The mobile age is upon us, with big opportunities for marketers to capture audiences on devices that are increasingly durable and more widely used. For marketers that are not already aware, it is time to listen up; the age of mobile is upon us. With 20 million Australians predicted to...

Read More ‘Age of mobile’ represents huge opportunities for marketers
Capturing ecommerce spend with effective, targeted mar...

Our Marketing Services research has shown Aussie retailers need to be doing more to capture online spend through effective and targeted digital marketing campaigns. Most retailers in Australia now understand the value of online commerce – indeed, it’s pretty hard to overlook – but in terms of capitalising on the endless...

Read More Capturing ecommerce spend with effective, targeted marketing