All posts by David Chin

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Case study: Using data to grow your customer base...

New Zealand gym chain Les Mills is a household name synonymous with quality and a fun approach to fitness. It has built a reputation on choreographed group fitness classes, including BODYPUMP® and RPM® which are now exported to over 13,000 gyms around the world and remain hugely popular with...

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Loyalty in action- Howards Storage World case study...

Recent research by Experian Marketing Services showed that consumers are very demanding of the loyalty programs that they are a part of. They expect brands to clearly show how well they understand them as individuals, while also demanding clear discounts and benefits in exchange for being part of the...

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How to cultivate a brand loyalist for your business...

Brands are well aware the landscape within which they operate is becoming increasingly challenging due to rapid changes in consumer behaviour. While consumers reduce their spending and are demanding more in return for their loyalty, brands are realising they need to adapt and respond more quickly. The challenge is...

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