With recent research revealing Australians’ mobile media consumption is set to increase by 143% by 2020, we are proud to announce audience intelligence platform AlikeAudience has chosen Experian as a data partner.

Specialising in consumer behavioural analytics on mobile, AlikeAudience will leverage data segments from Experian’s recently refreshed Mosaic tool for programmatic trading desk opportunities, display advertising, in app advertising as well as enriching geo-location information.

The partnership will in turn allow marketers and media agencies to reach their targeted audiences more effectively by harnessing AlikeAudience’s audience segmentation capabilities.

“As mobile continues to become the go-to platform for consumers, we view our partnership with services such as AlikeAudience as an important way to enable Australian businesses to better reach and communicate with their customers,” said Andrew Black, Managing Director of Experian A/NZ.

“Having worked with AlikeAudience in Hong Kong and Singapore where they cover over 65% of the mobile population, our partnership has provided very good reach for marketers and agencies resulting in effective advertising campaigns. We’re confident it will similarly serve as a strong part of any local businesses’ paid digital marketing mix.”