Experian Resources
What's new? What's old? Our industry is brimming with new ideas and new ways of using old ideas. Keep up to date on the latest consumer marketing trends, marketing news and events.
Latest Videos
Zuji Partners With Experian
See how Zuji transformed their online business through working with Experian Marketing Services. >> Watch the video
Email Marketing Resources
Mobile,Webmail, Desktops: Where are we viewing email now?
Being a marketer now is more complicated than it has ever been. There are more channels than ever before for communicating with both customers and prospective customers. >> Download the report
The Forrest WaveTM: Email Marketing Vendors, Q1 2012
Forrester Research deems Experian CheetahMail among the leaders in the January 2012 report, “The Forrester Wave™: Email Marketing Vendors, Q1 2012,” most notably recognizing CheetahMail’s customer satisfaction scores and rave client reviews. >> Download the report
The Future of Email Marketing - Mobile Marketing Whitepaper
Experian’s latest research “The future of email marketing: adapting to today’s smartphone enabled consumer" looks into key findings from the research and recommendations for marketers so they can take advantage of and effectively use mobile marketing. >> Download whitepaper
Australian Research Report into Email Marketing Trends
Experian CheetahMail has conducted a survey across the market to provide insights into local trends and email marketing best practices. >> Download report
Email Marketing Best Practice - Video Series
The following video series was produced as a result of the research findings and John Merakovsky, Director of Experian CheetahMail APAC presents key tips for best practices and shares industry trends in the market place. >> View CheetahMail video series
Digital Marketing Resources
The Future of Multichannel Marketing
Multichannel marketing is the way of the future. With new channels emerging almost weekly, marketers are coming under pressure to connect with their customers across multiple channels and in meaningful ways. To find out more download the latest report. >> Download report
The 2011 Digital Marketer: Benchmark & Trend Report
The new Digital Marketer Report aims to answer marketers' most pressing questions pertaining to traditional and emerging digital channels. >> Download report
Hitwise Quarterly Travel Review - Q3
Find out about the latest trends in online travel >> Download report
Hitwise Quarterly Banking Report-Q3
Discover the latest trends and insights in online banking >> Download report
Data Management Resources
Get to Know your Customer
Retail financial services customers are responding to the current impact of the economy far beyond their financial management decisions. As a result of the downturn, consumers are seeking increasingly personal, dedicated services from financial institutions.
>> Download whitepaper
Data Advice for the Modern Marketer
Most marketers see data as a barrier or burden. What they don't recognise is that data can help with the most common problems faced by marketing teams. >> Download whitepaper
Work your Database into Shape
Discover how your data can illustrate the true value of your customers and help you maintain customer loyalty.
>> Download whitepaper
Debt Management, Risk & Fraud Resources
Report on Debt Management for Telecommunications
Experian delivers a Decision Analytics proposition that addresses the key debt management challenges and enables your business to minimise bad debt, rehabilitate customers rapidly to reduce churn and maintain revenue streams. >> Download Report
Report on Debt Management for Retail Banking
Banks have recognised that managing credit loss and the customer relationship is a challenge and working together with Experian, a solution has been developed to address these key debt mananagement issues. >> Download Report
Report on Improving Orgination Fraud Detection
This whitepaper explores how the integration of address standardisation processes with fraud detection systems will increase fraud identification in Australian financial institutions.>> Download Whitepaper
Case studies: Digital Marketing
- Jump On It
- Southern Cross Travel Insurance
- Intrepid Travel Case Study
- Microsoft XBox Case Study
- Origins Case Study
- Brooks Brothers Case Study
- Eddie Bauer Case Study
Case studies: Decision Analytics
Experian offers a wealth of resources through informative whitepapers, research reports, webinars and online videos. These valuable resouces have been created to equip you in developing best practices and to help you make informed business decisions for your company.