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Using optimisation to increase net return to order balances by 2%
The client is one of the largest commercial banks serving over 25 million retail customers with a strong distribution network across South East Asia including 90 domestic branches. This bank operates in competitive, high growth markets and manages large value debts.
The client was keen to incorporate more advanced strategic capabilities for managing bad debt portfolios.
Experian’s optimisation tool was used to manage the number of customers contacted. The tool enabled the business to identify the most effective use of collections activity in their collections strategy to maximise net return to order balances.
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