Get to know your Customers
Retail financial services customers are responding to the current impact of the economy far beyond their financial management decisions. As a result of the downturn, consumers are seeking increasingly personal, dedicated services from financial institutions.
Learn more about why targeted communications work.
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Data Advice for the Modern Marketer
Most marketers see data as a barrier or burden. What they don't recognise is that data can help with the most common problems faced by marketing teams.
Discover strategies that will help you master your data.
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White paper: Using Hitwise to Re-launch your Website
This Hitwise white paper, includes case studies and tips on how to leverage unique Hitwise online competitive intelligence data for a successful website relaunch.
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Island Reef Job Campaign: Impact of Global Awareness
The Tourism Queensland's Island Reef Job campaign, garnered publicity and interest from all over the World.
This Hitwise research note reveals the global ebbs and flows in visits to the Island Reef Job website (www.islandreefjob.com), during different phases of the promotion and examines the effects of Social Media and Email services during the campaign.
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Insights for 2009 Retail Planning :
How should retailers re-prioritise their marketing activities in the face of curtailed consumer spending?
Focusing on Australian online trends, with comparisons drawn against the New Zealand and Singapore markets, this report compares the performance of various retail channels, including Bricks and Mortar brands, Online Retailers, and Rewards and Directory websites. Analysis is provided on the top performing retail sectors and brands, retailers' activity in paid search and key demographic differences by retail channel.
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Digital Media
Ensuring Government Services are Reaching Communities
Government departments need to ensure that the online delivery of their services meet the needs of the community, particularly as the Internet becomes a primary point of contact. The online channel can help governments to reduce marketing costs in raising awareness of their services, and in educating the community on important issues. Governments also have the opportunity to ensure they are a preferred source of information through effective marketing programs, such as Search Engine Optimisation.
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The 2009 digital marketer: Benchmark and trend report
Experian Marketing Services’ 2009 digital marketer benchmark and trend report analyzes the past, present and future of key digital-marketing media, including e-mail, mobile, social, search, consumer behavior and digital advertising.
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Marketing success in a slowdown
Smart marketers know that maintaining spend is important, especially when others are cutting back. Find out the 12 tips for focusing on marketing success and surviving the economic slowdown.
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10 Top Tips for Data Management
Data quality can seem like a daunting task, but it's really all about having the right people, processes and technology in place.
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Contact data: the profit maker or neglected asset?
This report commissioned by Experian QAS, surveyed 2,078 respondents with a data-related role within companies. It showed that worldwide, 48 per cent of businesses do not know how much revenue and resources are wasted on inaccurate and incomplete data.
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