Experian CheetahMail launches new digital analytics platform
Sydney, Australia- July 21, 2010 – Following rapid growth, Experian CheetahMail, the leading global provider of permission based email marketing services, today launched its new digital analytics tool: Campaign Analytics Platform (CAP).
This new marketing toolkit enables marketers to analyse multiple data sources to understand which digital media messages resonate with their customers, at a specific point in time, based on consumer behaviour, demographics and transactions. It allows marketers to group customers by their propensity to convert, repurchase or engage, append profiling data to understand customer preferences and behaviour, as well as track customer channel preferences.
Fast, scalable and flexible, the Experian CheetahMail’s new technology is delivered through Software as a Service (SaaS) model which means that costs, timescales, resources and risks associated with a traditional software licence and implementation model are virtually eliminated.
John Merakovsky, Director, Experian CheetahMail APAC, commented: “The return for digital marketers is substantial. Our clients will gain significant benefit from the integration of our digital analytics tool with their current email marketing strategy. It will ensure the delivery of effective campaigns using the right channel at the right time in the right location.”
CheetahMail CAP is customisable and allows automated permission-based campaigns to be deployed through email, mobile and social media channels. This means marketers can send multiple variations of the same message, swapping the offers and products featured to personalise campaigns every time.
Merakovsky continued: “Understanding how consumers want to engage digitally is now more important than ever, CheetahMail CAP is another great example of our ability to provide our clients with ground breaking software to communicate more effectively with their audiences.”
CheetahMail client, Simon Burnett, Marketing, SportsBet commented: “CheetahMail has allowed us to build marketing intelligence into our campaigns. Gone are the days of sending marketing email campaigns and simply hoping for client interaction. Since engaging CheetahMail we have increased traffic to our site dramatically and have seen a 300% increase in purchases generated from our email campaigns.
Through the in-depth analytics provided by CheetahMail we have been given new insight in to the way our customers view, use and interact with our email marketing.”
Experian CheetahMail now represents more than 90 major brands, including Adidas, Microsoft and Intrepid Travel.
Contact the Experian CheetahMail team for more information today: