Experian Knowledge Services
Research Reports
The Proactive Marketer
‘Ensuring the safe arrival and optimum placement of emails’
Stay ahead of the curve! Understand best practice in email marketing and adhere every time an email is deployed. Discover the importance of the three increasingly specialised pillars: data integrity, messaging relevance and brand reputation.
This latest report from Experian Marketing Services UK gives insights and tips on how to get your emails to the top of your customer’s inbox every time:
• Get your data right. 90% of companies surveyed suspected that up to 25% of their data is inaccurate
• Learn how relevance can increase engagement. Welcome emails showing 63 per cent higher open rates
• Delve into reputation best practice and protect your email deliverability
To download this report please complete the form on the right hand side of this page.