Experian Knowledge Centre
Research Reports
Real-Time Messaging: Using accurate contact data to unlock customised marketing
Understand how to use consumer data to target the right consumer with the right offer.
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The Australian Online Travel Report Q1, 2013
In depth analysis on the online performance of key travel sectors so far this year.
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Asia Pacific Quarterly Email Benchmark Study Q4 2012
Get the competitive edge: with performance metrics from across the region, this report is packed with exclusive insights.
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The 2013 Digital Marketer: Life is a Channel
This report contains actionable data and consumer insights across key marketing channels, including email, display advertising, mobile, search and social media.
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Consumer insights for smarter mobile strategies
This report gives some key data driven insights into consumer browsing behaviour on mobile devices.
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Building an effective SMS program in 4 easy steps
This paper focuses on how to develop and execute a successful mobile SMS strategy.
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Email Subject Lines: It's all in the wording
What makes an email worthy of opening? Is it an offer the subscriber just can’t turn down or an intriguing remark that sparks curiosity?
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Reactivation. Re-engage inactive customers and subscribers
Gain top tips for re-engaging inactive email subscribers.
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The 2013 Digital Trend Report
This report sets out Experian’s key predictions for 2013 across social, search, mobile and email, as well as developments for Big Data, and how the digital revolution has impacted on consumer behaviour.
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The Experian Marketing Innovation Report
What every marketer needs to know for effective cross-channel marketing innovation.
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The Australian Online Travel Report Q4 2012
How did the online Travel Industry finish up in 2012? Learn more about the online performance of key travel sectors and most searched for destinations.
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The Australian Online Travel Report Q3 2012
Latest insights into online travel trends, online performance of key travel sectors and most searched for destinations.
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The Digitised Pocket - Mobile Marketing Report
Gain a greater understanding of the mobile marketing trends in Australia from a wide range of industries.
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Risk Adjusted Marketing
Optimise the value of your customers through integrated marketing and risk strategies.
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Retail in Australia - Infographic
This infographic looks at the changes to the This report delivers a complete picture of the current Australian e-commerce retail environment.
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