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Research Reports

Australian Online Travel Industry - key trends from Q2, 2014

Australian Online Travel Industry - key trends from Q2, 2014

Find out how the industry performed during the lead in to the winter travel season.

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How to create a comprehensive data quality management strategy

How to create a comprehensive data quality management strategy

A practical “how to” guide for creating an improved and informed long-term data strategy.

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Grow Your Charity

8 Great Ways To Grow Your Charity

Develop a deep understanding of what motivates your supporters, and nurture a well-funded, thriving charity.

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The Cross-Channel Insight Imperative

The Cross-Channel Insight Imperative

Why today’s hyper-connected consumer means having a cross-channel consumer classification is more important than ever.

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Harnessing Big Data for Cross-Channel Success

Harnessing Big Data for Cross-Channel Success

How analytics and intuition can lead to big results for modern marketers.

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The Future of the Customer Journey

The Future of the Customer Journey

Why understanding path to purchase is so important.

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Birthday Campaign Best Practice

Birthday campaigns – Best practices Guide

New and effective ways to maximise birthday emails as a part of your brand’s email marketing program

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Demonstrating ROI with Competitive Intelligence

Demonstrating ROI with Competitive Intelligence

Using data to inform your strategic marketing decisions

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Travel Snapshot

Australian Online Travel Industry – key trends from Q1, 2014

Find out how the travel industry kick started Q1 with a snapshot of trend information and key insights into the latest online consumer travel behaviour

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Reactivation

Reactivation - Best practices guide

Reconnect with your inactive subscribers.

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Welcome emails

Welcome emails - Best practices guide

Welcome emails see more than 3x the transactions and revenue per email over regular promotional mailings. Find out how to leverage this engagement tactic.

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Mobile Marketing

Mobile marketing - Best practices guide

Foster meaningful and profitable customer relationships through mobile messaging.

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Email Remarketing

Email remarketing - Best practices guide

Get the latest tips on using behavioural data to target extremely relevant and timely email communications.

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Email Insights

Q1 2014 Global & APac Region Email Benchmark Reports

Providing insight into email marketing trends across the globe for quarter 1, 2014

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Loyalty Whitepaper

Attractive Loyalty: Keeping the Brand Loyalist

What is driving brand loyalty in Australia? This latest Australian research from Experian provides insights into what consumers look for in a loyalty program and how to keep them engaged and build a long term relationship.

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Digital Marketing Insights

2014 Australian Digital Insights Report

Creating an authentic customer connection in a cross-channel environment

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Digital Marketer

The 2014 Digital Marketer: Benchmark and Trend Report

Create intelligent interactions with your customers. Every time.

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Data Quality

The State of Data Quality - Global Research Report

The Foundation for Every Data-Driven Consumer Interaction

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Digital Marketing Predictions for 2014

#7for14: Seven ways digital marketing will change in 2014

Find out what’s coming in the year ahead for digital marketing

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Online Travel Report

Australian Travel Quarterly Snapshot – Q4 2013

How did the Travel Industry fair across the board in the final quarter of 2013?

Here’s your snapshot into the latest online consumer travel behaviour.
Global Seasonal Insights

Global Seasonal Insights

Experian Marketing Services presents our Holiday Hot Sheet series, giving you a weekly recap of online trends in the lead up to the 2013 holiday season.

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Enhance Data Quality

Make Your Marketing Fly

Enhance your data quality to enhance your customer communications.

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Cross-Channel Marketing Platforms | The Buyer's Guide

Cross-Channel Marketing Platforms | The Buyer's Guide

This guide looks at how the requirements for cross-channel marketing differ from single channel marketing. It outlines the important questions brands should ask and steps they should take when looking to select the right technology and vendor.

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The New Marketing Frontier

The New Marketing Frontier – Welcome to the data fuelled cross-channel era

Presented at the recent Experian cross-channel marketing platform launch this e-book explores the new era of data fuelled cross-channel approaches and the opportunities this provides for marketers.

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cross-channel roadmap

Building a Strategic Cross-Channel Road Map

This white paper focuses on the advantages of developing a data-driven, cross-channel roadmap to help you deliver on the needs and expectations of today’s dynamic, empowered and hyperconnected customer.

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cross-channel marketing

Manage you cross-channel data
Manage your customer experience

The 2013 Experian QAS whitepaper is designed to help you create a data quality environment that will help you achieve the very real and very rich rewards of cross-channel marketing.

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cross-channel marketing

Australia Cross-Channel Marketing 2013

Experian Marketing Services in partnership with Econsultancy researched over 200 Australian marketers to explore trends in cross-channel marketing in Australia.

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brand loyalty

The Data Advantage: How accuracy creates opportunity

Delve into the latest Experian QAS Research Report and find out the data quality trends across industries at a global level

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Big Data

The 2013 Big Data planning guide for marketers

A simple and practical approach to harness growing data to improve your marketing effectiveness

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brand loyalty

Building customer loyalty in a cross-channel world

To gain consumer allegiance brands must continually deliver highly customised experiences and relevant offers.

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Target & Engage the new Australian Consumer across multiple channels

Experian Mosaic: Target and engage the new Australian consumer across channels

Profile, understand, target and engage consumers in a strategic and sophisticated conversation.

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