Research reports

Q1 2015 APac Email Benchmark Report

See all the regional statistics and trends for the 1st quarter of 2015.


Australian Travel Report: 2015 Summer Review

Get the latest benchmarks and trends from the Australian travel sector including airlines, cruises, lodging and booking sites.


Customer Centric Transformation – How Australian CMOs are Driving Change

Our research investigates how prominent Australian CMOs are implementing change in order to assist others in their journey toward customer centricity


2015 Digital Marketer: Australian and New Zealand Insights Report

Analysing the changing consumer, technology and marketing landscape across the region


2015 Global Data Quality Research

The 2015 Global Data Quality Research is here


The 2015 Digital Marketer

Get your hands on the 2015 edition of the award winning Digital Marketer Report



Five ways digital marketing will change in 2015


Q4 2014 APac Email Benchmark Report

Access all the regional stats and trends for quarter 4, 2014


Gartner Magic Quadrant for Data Quality Tools

Experian Data Quality is positioned for the first time in Gartner's 2014 Magic Quadrant for Data Quality Tools Report. The report evaluates an organization's complete suite of data quality products, completeness of vision and ability to execute.


What’s trending online in the Australian travel sector?

Find out now with an overview of the key travel sectors from July to September, 2014.


Beyond Firefighting: A Leaders Guide to Proactive Data Quality Management

Break out of the endless cycle of manually fixing defective data.


Enabling Efficiency through Data Governance: a phased approach

Transform your process efficiency, decision-making and customer engagement by improving data accuracy.


Forrester Study: The Road to Cross-Channel Maturity*

Build on skills & established digital channels to achieve cross-channel mastery. *A commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services – August 2014.


How to create a comprehensive data quality management strategy

A practical “how to” guide for creating an improved and informed long-term data strategy.


The Cross-Channel Insight Imperative

Why today’s hyper-connected consumer means having a cross-channel consumer classification is more important than ever.


Email design – Best practices guide

Handy tips and tricks on everything from messaging to creative and coding to execution.


Measuring KPIs – Best practices guide

A metrics “101” refresher that defines and provides recommendations on the top six KPIs every email marketer must use to measure success


Social Media – Best practices guide

Insights and tips to drive revenue, develop deeper customer relationships and build brand awareness


Birthday campaigns – Best practices Guide

New and effective ways to maximise birthday emails as a part of your brand’s email marketing program


Reactivation - Best practices guide

Reconnect with your inactive subscribers.


Welcome emails - Best practices guide

Welcome emails see more than 3x the transactions and revenue per email over regular promotional mailings. Find out how to leverage this engagement tactic.


Email remarketing - Best practices guide

Get the latest tips on using behavioural data to target extremely relevant and timely email communications.