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Partners

Experian Marketing Services recognizes the importance of partnerships as a way to provide additional value to our clients.

Our philosophy is to provide our clients with services that compliment their marketing initiatives and enable us to add value to our relationship through our trusted network of partners. For more information on becoming an Experian Marketing Services partner, please fill out the form below

Distribution Partners
Adobe
Adobe Omniture

The Adobe Digital Marketing Suite, powered by Omniture®, offers innovation throughout the business and enhance marketing efficiency.

 

The Adobe Digital Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Alteryx
alteryx

Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue.

Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue.

Solution Partners
AT&T AdWorks
AT&T AdWorks

AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world's largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness.

AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world's largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness.

Certona
Certona

Delivering personalized customer experiences for the world’s most popular retailers and brands, Certona is the leader for real-time omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona’s cloud-based Personalized Experience Management™ platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touchpoints. Certona has been selected Top Personalization Provider for the IR Top 500 for the last 7 consecutive years.

Experienced Streamlined Approach: As a preferred partner, Certona has developed a streamlined integration that allows campaigns from Certona Experience Manager to be deployed by Experian Marketing Services. Marketing Emails: Acquire new customers and engage existing with individualized recommendations, targeted content and offers that increase click through rates, conversions and overall revenue. Remarketing Email: Recapture more sales by re-engaging cart and browse abandoners with timely, targeted offers and individualized recommendations relevant to their profile and most recent activity, including any activity between abandonment and when the email is opened. Transactional Email Take advantage of a nearly 100% open rate. Deliver targeted content, loyalty offers and recommendations relevant to the transaction.

Fluent
Fluent

Fluent is the industry leader in digital customer acquisition. The company’s proprietary ad serving technology and extensive digital media network enable marketers to acquire their best customers, with precision, at a massive scale. Leveraging compelling promotional content, 1st-party data, and real-time survey interaction with consumers, Fluent has helped more than 500 leading brands and direct marketers acquire millions of customers since its inception. The company is privately held and based in New York City. To find out more, visit www.fluentco.com.

Rapidly scale database growth for omni-channel marketing campaigns (email, SMS, push, direct mail, etc.)

Turnkey integration with Experian facilitates real-time data transfer, de-duplication of records, and triggered welcome messaging

All new data validated in real-time by Experian Data Quality at no extra cost

Litmus
Litmus

Make your emails better! Companies, agencies, and marketing teams worldwide use Litmus’ email creation, preview, and analytics solutions to build, test, target, and monitor their campaigns. Build the perfect email with stored templates and snippets; preview how your email looks instantly in every webmail, desktop, and mobile inbox; identify mobile openers, prints, forwards, and geolocation; review your email’s first impressions to your subscribers; verify link and image functionality; and save valuable time troubleshooting campaigns.

Litmus partners with Experian Marketing Services to create email campaigns that are optimized and targeted to each of your core customers. Leveraging Litmus’ solutions for building, testing, and monitoring emails- in collaboration with their own behavioral intelligence suite- Experian Marketing Services is able to deliver deeply personalized customer experiences.

Liveclicker
RealTime Eamil

Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open.

RealTime Email brings email relevance to a higher order by enabling marketers to respond to each recipient’s constantly shifting personal context, with email content that dynamically updates at the moment-of-open.

Movable Ink
Movable Ink

Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients deliver real-time, dynamic content that changes according to the context of each customer. More than 250 brands including The Wall Street Journal, eBay, and Finish Line use Movable Ink to Market in the Moment and drive ROI.

Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients deliver real-time, dynamic content that changes according to the context of each customer. More than 250 brands including The Wall Street Journal, eBay, and Finish Line use Movable Ink to Market in the Moment and drive ROI.

Offerpop
Offerpop

Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland.

Offerpop and Experian Marketing Services help marketers optimize their marketing strategies with rich social data and user generated content to deliver highly targeted messages that improve business performance. Marketers can integrate social, email and mobile for enhanced performance, harness UGC, leverage omni-channel marketing, increase email databases and acquire consumer insights.

MyBuys
MyBuys

MyBuys provides coordinated personalization solutions for display ads, email, websites and mobile devices to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. MyBuys has been named the top provider of personalization solutions to the IR500 six years running, and through its merger with Magnetic, the united company will enable marketers to connect with people by creating a single, comprehensive view of their purchase journey across devices, channels, and buying stages. Visit www.mybuys.com for more information.

MyBuys and Experian have partnered to empower marketers to move beyond simple product recommendations in existing emails. MyBuys Alerts, deployed through Experian, act as an email-based personal shopper, proactively notifying individuals of offers and recommendations selected just for them. Experian clients who use MyBuys see higher open, click-through, and conversion rates.

Persado
Persado

Persado’s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado’s software linguistically engineers the optimal language, replacing the guesswork of copywriting. Using Persado, leading brands such as American Express, Citi, Esurance, E*TRADE, LivingSocial, Neiman Marcus, Verizon Wireless, and Vodafone are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters. For more information, see www.persado.com.

Persado partners with Experian Marketing Services (EMS) to maximize the overall impact of direct response marketing campaigns. With the world's largest database of scored and tagged marketing language, coupled with Experian's database of documented customer interactions, Persado’s technology reveals insights into the linguistic variables (such as emotions and product features) that drive customers to engage.

Return Path
Return Path

Experian Marketing Services, an industry leader in data-driven marketing, has partnered closely with Return Path since 2008 to provide clients with Email Optimization, competitive intelligence, and Email Fraud Protection based on the world’s largest collection of email data. Through our Premier Partnership, EMS customers are able reach the inbox and gather marketing insights to make more effective, meaningful and profitable connections with their customers.

As a global solutions data provider, Return Path helps the world’s leading companies promote and protect their brands. Together with Experian Marketing Services, we help digital marketers and security professionals protect their enterprise and their customer from email fraud, spoofing, and phishing, prevent blacklisting, fix inbox placement, increase revenue from email, and compare inbox engagement to their competitors.

RichRelevance
RichRelevance

Headquartered in San Francisco, RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies—including Office Depot, Costco, Marks & Spencer and Galeries Lafayette—to deliver the most relevant and innovative customer experiences across web, mobile and in store. Learn more at www.richrelevance.com.

Headquartered in San Francisco, RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies—including Office Depot, Costco, Marks & Spencer and Galeries Lafayette—to deliver the most relevant and innovative customer experiences across web, mobile and in store.

SmarterHq
SmarterHQ

SmarterHQ is a customer intelligence driven cross-channel marketing platform which enables retailers to leverage customer insights and experiences to create and execute the industry's most profitable cross channel marketing programs. SmarterHQ is able to reveal unique strategic and tactical marketing opportunities at all stages of the customer lifecycle by uniting and modeling in-store, mobile, desktop, in-app, and countless other sources of customer data to provide business critical insights such as future purchase probability, attrition risk, and shopper engagement. SmarterHQ's vendor-unifying, cross-channel marketing capability substantially bolsters the value of existing vendor relationships by enabling them to work together intelligently; sending incredibly relevant communication through most cost effective path possible.

Experian Marketing Services clients are using SmarterHQ to reinvent their approach to automated emails, all while simplifying the execution. Our direct integration with Experian Marketing Services creates a seamless & quick path to new revenue by enabling:

  • Access to actionable data in real time
  • Simplified execution of intelligent triggered campaigns
  • Tangible improvement in key email rates & revenue per send

 

Technology Partners
Waterfall
Waterfall

Waterfall is the leading SMS/MMS Marketing provider. We help brands, agencies and technology companies connect with their customers through targeted mobile messaging. From simple notifications to compelling marketing campaigns, our intuitive platform enables both novices and technology enthusiasts to create and send content that inspires action and delivers results. Founded in 2005, Waterfall is headquartered in San Francisco, with offices in Austin and Boston and serves over 150 enterprise companies.

Waterfall provides targeted SMS/MMS marketing solutions for brands, agencies and technology providers. To learn more, please visit our website or reach out to hello@waterfall.com.

Experian Marketing Services Partner Application

Our approach is to select alliance partners based on industry focus and market expertise that expands our service to new and existing markets.

Apply to be an Experian Marketing Services partner by filling out the form below.

  • Submit

If you have a solution that complements one of our capabilities, please complete the form below. Once submitted, you will receive confirmation that your form was received. Please allow 30 business days for review.

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