Use predictive consumer insight to reach your target customers with highly
optimised offers that are delivered in the most effective channel, at the right time,
realising higher marketing performance.
Optimise content for target audiences
Using your own customer data, enriched by Experians’ rich
consumer data, identify your best customers, as well as their content, messaging
and channel preferences.
Identify and target your best customers
Reach beyond your current customer base by enhancing your strategy with pre-packaged
digital audiences developed to reach specific behavioural, psychographic or life
stage audiences. Or, develop unique
prospect audiences that are optimised using statistical response and profitability
modeling for precise, real-time decisioning to meet your business objectives.
Turn insight into action:
Deliver more relevant content across channels
Reach your most profitable audiences at an individual level