Profile customers

Develop high-definition customer profiles

Define your best customer profile, identify their behaviour and create personal and relevant interactions, every time.

Actionable insights into your consumers’ personal behaviour, motivations and preferences

Lifestyle segmentations: Empowers businesses to anticipate the behaviour, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages.

Enrich: Develop a panoramic view of your customers with rich consumer data set, including information about their multichannel preferences, lifestyle and purchasing behaviours.

Combine your customer data with Experian to achieve a complete profile of each of your customer segments to drive smarter marketing strategies including brand experience, customer acquisition and customer engagement.

Real Insights
  • Develop a complete view of your customers that extends beyond the physical and virtual walls of your business
  • Create engaging messaging, content and offers designed to appeal to the consumers’ personal needs
What's next?

Experian Marketing Suite

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