Capture customer data

Ensure your contacts’ data quality

Identity
                     Manager

Confirms the validity of contact address data at the point-of-entry and verifies preexisting data through batch address cleansing.

The crucial first step in gaining true customer insight is to ensure that your customer and prospect contact data is accurate, up-to-date and available to support interactions at any touchpoint.

Verify your customer database

Starting with address verification, you can ensure the validity of customer information at the point of entry. Accurate address information allows organisations to better target and communicate to consumers.

You can add an extra layer of accuracy to your contact data by including email verification in your data management strategy and ensure the email address is valid and without domain and syntax errors before committing the contact to your database.

Benefits of clean, integrated data:
  • Provides a single, compelling customer view
  • Reduces bounce rates
  • Improves sender reputation
  • Enhances customer loyalty efforts

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