Move beyond coordinated push campaigns to deliver more personalised interactions
across all channels.
Achieve higher performance and improve marketing return on investment by delivering
the right message to the right person when they are most receptive to it and in the
most convenient channel.
management: Manage and orchestrate all customer interactions within a single system,
Leverage a highly flexible approach to data-driven campaign management and real-time
execution, allowing marketers to plan, orchestrate and optimise customer interactions
across marketing channels, including email,
mobile, social, web, and digital
data: Use first-party customer and prospect data to improve advertising performance
in every addressable channel: display, mobile, social and video.
Digital Marketer: Australian and New Zealand Insights Report
Customer Centric Transformation
– How Australian CMOs are Driving Change
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