The ability to effectively engage with today’s dynamic, empowered and hyperconnected
customers requires instant access to fresh, flexible customer data. Experian's cross-channel
marketing platform enables marketers to easily integrate real-time customer data from
any source and any channel, into an always-fresh central repository. Brands can then
layer integrated customer data with Experian's deep consumer
insights to gain a true panoramic view of their customers that can be immediately
leveraged for more effective targeting, triggering and personalisation of marketing
campaigns across all channels.
Integrate customer data from any source, including:
Social media sites
Turn customer insights into intelligent cross-channel campaigns
Drive intelligent targeting, real-time triggering and dynamic content decisions
leveraging integrated customer data and Experian's deep consumer insights.
Evolve and explore always-fresh customer data through an intuitive, graphical
Experian's cross-channel marketing platform’s unique data capabilities are
derived from its flexible, relational database and intuitive interface. Data exploration
is made simple enough to support marketers of any skill level, but also robust enough
to support complex data structures and table relationships.