Integrated customer data and insights are what enable a cross-channel marketing
platform, but what makes it exceptionally effective is that the information living
in the platform can immediately be put into action via a triggered marketing outreach.
Experian Marketing Services’ cross-channel marketing platform empowers marketers
to trigger highly optimised and coordinated messages across channels based on customers’
real-time actions and responses to campaigns. All messages are created and delivered
directly from the platform, ensuring that customer response behaviour is immediately
captured and accessible to drive even greater relevancy in subsequent interactions.
Seamlessly execute campaigns and track customer activity and responses across