Reach your most profitable customers
Personalise your communications with Experian’s Mosaic
Consumers are creating large amounts of data every day, and you’re capturing it at every moment through your brand, product and service touch points. While this information can be leveraged and used to your advantage, often it doesn’t provide you with some of the most important insights you need – going beyond the customer journey to actually get to know the customer.
Mosaic defines, measures, describes and engages audiences through accurate segmentation, enabling you to have more strategic and sophisticated conversations with your consumers.
How does Mosaic work?
Mosaic layers comprehensive information about every household in Australia on top of your existing data, giving you unprecedented insights into who your customers are, how they operate, and how best to reach them.
Next-level segmentation brings your customers to life with pen portraits, word clouds, infographics, animations, interactive maps, bar charts and crosstabs.
Mosaic enables you to:
- Make smart customer investment decisions
- Deliver significant return on marketing spend
- Build loyal, long-term relationships with your most valuable customers
- Maintain consistent consumer experiences across all touch-points