Client spotlights from Experian Marketing Services

Stories and insight from today’s top marketers

We work day-to-day with the world’s most progressive marketers with great insight and experience.

Here are some of their stories.

Alzheimers Australia

Alzheimers Australia

Alzheimer’s Australia Victoria commissioned Experian’s consumer insights and targeting team to enable us to understand more about our individual supporters, where to find them and how best to engage with more of them. The professionalism and enthusiasm that the Experian team displayed in understanding our objectives and fully scoping, advising and implementing the project was exceptional. Experian are the only organisation that have successfully enabled us to profile our supporters through the provision of insightful data that has informed and defined or marketing engagement strategy, leading to the ultimate goal of expanding our financial supporter base.

Evan Gordon, General Manager Fundraising, Alzheimer's Australia Vic

 

McClelland College

McClelland College

McClelland College have partnered with Experian Marketing Services to gain a better and more in-depth understanding of the clientele within our area. This information will enable us to make better and more targeted marketing decisions to increase enrolments in 2015 and beyond.

Read the full testimonial

 

Noel Leeming

Noel Leeming

We have worked with Experian for a number of years to help us capture and maintain our customer profiles and address validation tools in our 75 stores across New Zealand.

We recently undertook a significant database cleanse project to reduce wastage and allow us to create an ultra-clean database for our migration to a new CRM tool. Our database had duplicated commercial customer profiles from point of sale data and direct sales engagement. Experian worked with us on this project to identify and remove duplicates which accounted for 7% of the database.

Read the full testimonial

 

Tennis Australia

Tennis Australia

Tennis Australia has been able to streamline its email program using Experian Marketing Service’s Lynx template management system. Lynx makes it easier for a variety of users at different skill levels to manage communications, without worrying about breaking templates or having to learn HTML. This has also freed up resources to focus on developing and implementing higher-level strategies and growing the overall email marketing business for Tennis Australia. On top of this, the level of support and service provided by the Experian team has helped us successfully manage a large business landscape across varying strategies, objectives and stakeholders.

Daniel Lattimer, Tennis Australia

 

Scenic Tours

Scenic Tours

Scenic Tours has improved confidence in its customer data as a result of working with Experian on a data cleanse and segmentation project. One of the immediate benefits of the data cleanse has been the ability to reduce wastage and more recently, we have been able to refine our sales and marketing strategies with Experian. Overall, we have been delighted by the partnership with the Experian team, who have worked with us as true partners and consistently ensured we deliver maximum value from the project.

Michelle Black, General Manager, Marketing for Scenic Tours

 

Toyota and The Station Agency

Toyota and The Station Agency

Experian really understood what we needed to achieve in understanding the motivations and behaviours of potential car buyers in each dealerships catchment area. Large dealer catchments often contain very different demographics, with varying affluence and vehicle ownership patterns. We needed a way of illustrating the different types of households, their vehicle ownership profile and the type of vehicles they search for online – only Experian had the ability to match the offline and online characteristics for each Toyota catchment in this way.

Adrian Richards, The Station Agency, representing Toyota Motor Corporation Australia

Whilst dealerships have a great understanding of their marketing region, areas can change over time, particularly with the influx of new housing and residents. Also, some of the Toyota catchments are quite large, and this meant we needed to have an in-depth understanding of the potential breadth of population in those areas. The Station Agency and Experian provided timely and in-depth reports for our dealer marketing areas which was exactly what we wanted.

Emma O'Brien, Toyota

 

SportsBet

SportsBet

CheetahMail has allowed us to build marketing intelligence in to our campaigns. Through the in-depth analytics provided by CheetahMail we have been given new insight in to the way our customers view, use and interact with our email marketing. Gone are the days of sending marketing email campaigns and simply hoping for client interaction. CheetahMail has helped us build our important data driven relationship with our customers.

Since engaging CheetahMail as our Email Marketing campaign consultants we have increased traffic to our site dramatically and have seen a 300% increase in purchases generated from our email campaigns. Through CheetahMail we have been able to pin-point and discover hidden value with our customer data.

The service and seamless integration that CheetahMail provides is not only ‘top shelf’ but always comes with a smile.

Simon Burnett, Marketing for SportsBet

 

Estee Lauder

Estee Lauder

As an organisation that is becoming more heavily involved in email communications, we have been very happy with our move to CheetahMail, as an email service provider.

Their market learnings and technical insights gives us confidence that CheetahMail will continue to work with us on developing automated, targeted and responsive email marketing solutions over the coming years and provide us with a better understanding about our customers. We look forward to a long and successful partnership.

Chris Hatfield, Corporate Online Manager for Estee Lauder Pty Ltd

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