Experian Knowledge Centre
American Eagle Outfitters®
Cross-channel marketing holiday case study
Utilising Experian Marketing Services cross-channel expertise, American Eagle Outfitters created a dynamic marketing program to acquire, engage and convert customers during the competitive holiday season.
In order to gain more market share during the busy holiday season, AEO desired to create a unique and memorable campaign that would separate itself from the competition. Leveraging the popularity of mobile and social media within its target audience, AEO partnered with cross-channel experts Experian Marketing Services and Archer Mobile to develop a fully integrated, omni-channel holiday program that drove mind share, social sharing and online and in-store traffic.